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Lights, camera, action! Working Girl Talk is an award-winning podcast now for marketers who love pop culture. Join professor, marketer, and pop culture/TV fanatic, Abby Zufelt, for brand news, campaign breakdowns, and interviews with marketers and creators. Working Girl Talk is your source to stay on top of your marketing game, get inspired and have fun while doing it. Grab your popcorn, new episodes release weekly!!
Episodes
Friday Nov 13, 2020
Friday Nov 13, 2020
Fight off procrastination and take back your schedule! Get ready for all of the productivity tips with Alyssa Coleman.
She is a productivity guru and she coaches entrepreneurs, bloggers and influencers to get more done, make more money & make a bigger IMPACT.
In this episode:
- Her career journey
- Taking your productivity to the next level
- How to identify where you should be spending time in your biz
- How to fight off procrastination
- Automation - what 2-3 areas of your biz to automate
- Her top time management tip
Check out Alyssa's November event and her free workbook
This Week's News:
- TikTok's new education tab (Social Media Today)
- Zoom Security Failures Alleged in FTC Settlement (Search Engine Journal)
Friday Nov 06, 2020
Friday Nov 06, 2020
Have you ever struggled with the legalities of your business? Or have you ever wondered how to protect your business's name or products? This episode is for you!
On today’s episode, Taylor Tieman of Legalmiga shares trademark and legal protection knowledge. Taylor is a lawyer turned entrepreneur that helps business owners set themselves up for legal success. Get ready to take some notes!
If you like this episode, make sure to screenshot while you're listening and share to your Instagram story. Tag @legalmiga and @workinggirltalk so we can see what you think!
In this episode:
- Her legal career journey
- Starting Legalmiga
- Balancing helping people and charging for services
- Top 3 legal steps to take when starting a business or side hustle
- Who should trademark and why
- Where to search if anyone is using your name
- Help for DIY-ing the trademarking process
- Why you need website terms and conditions
Resources:
- Check out Taylor’s website
- Follow LegalMiga on Instagram
- USPTO.gov
Friday Oct 30, 2020
Friday Oct 30, 2020
Happy Halloween from Working Girl Talk! Our annual Halloween episode is filled with workplace horror stories! From bad smelling food to strange customer interactions, we have it all. We hope this episode makes you smile and serves as a reminder to laugh at the (sometimes) strange moments in the workplace. Sending good vibes and spooky fun to our Working Girl Talk girl gang!
This Week's News:
- Netflix raises prices (TechCrunch)
- A hologram in every home (TechCrunch)
- An IG LIVE can stream for how long?! (Search Engine Journal)
Friday Oct 23, 2020
Friday Oct 23, 2020
With the world the way it is, I hope you’ve been taking advantage of all of the virtual events going on. Have ever wondered how to go about throwing one yourself?
Today, we talk about event planning with Meghan Fialkoff, co-founder of The Modern Day Wife and non-profit director. Hailing from Long Island, Meghan is passionate about production and entertainment which led her into the events business. She has produced over 2,000 events!
In this episode:
- Shifting to virtual events
- Charging for events
- Finding great speakers
- Establishing event branding
- How to get engagement during events
- Plus: Meghan talks about the non-profits she runs!
Get $5 off of your ticket to the next Modern Day Wife event: Raise The Bar, Level Up Your Lifestyle! Use code PODCAST at checkout to get $5 off! Click here to get your ticket.
This Week's News:
- Cell service on the moon (Reuters)
- PearPop is TikTok's new monetization tool (TechCrunch)
- Apple TV's new channel (The Verge)
Friday Oct 16, 2020
Friday Oct 16, 2020
Maybe you’re launching a product or having an event. You have social posts, emails and ads created and scheduled. It’s perfect! BUT… are you setting things up to know what drove the most traffic to your site? Don’t make this digital marketing mistake! Today, we’ll cover the most underutilized tool when it comes to link tracking. Class is in session!
Google’s URL Builder. Use this as guide to start tagging links, when you're linking externally and want to track the traffic attribution. Do NOT tag internal links.
Got questions? FOLLOW Working Girl Talk
This Week’s News:
- A new *strange* feature from Wordpress (Social Media Today)
- We Work’s rebrand...again (Reuters, The New York Times)
- YouTube’s in-video shopping (Social Media Today)
- Kraft pulls controversial ad (Marketing Dive)
Friday Oct 09, 2020
Friday Oct 09, 2020
Feelings of inadequacy and hopelessness are abound this year, BUT here's your reminder that your goals matter and they CAN become reality. All those phrases you hear about "everything happens for a reason" or "look how far you've come" are true. And today's episode shows you why!
In this episode:
- Abby's "ah-ha!" manifesting moment this week
- Two tactical ways to manifest your dreams into reality
- Encouraging reminders to keep you going (especially during this crazy year!)
Resources:
- Episode 23: You Didn't Get The Job. Now What?
- Episode 29: Sam Abrahart, founder & CEO of The Mayfair Group
- The Ed Mylett Show: The Mindset Blueprint
This Week's News:
- Travis Scott saves McDonald's (The Wall Street Journal)
- Facebook suspends political ads (The Wall Street Journal)
- Slack to launch Insta-worthy features (The Verge)
- Instagram celebrates 10 years (Social Media Today, TechCrunch)
- Facebook responds to "The Social Dilemma" (Social Media Today)
Friday Oct 02, 2020
Friday Oct 02, 2020
Sometimes the dream career finds you! Just ask Aisha Marshall. Starting out in journalism and then going to law school, entrepreneurship was a dream that she and her best friend, Des, had. One day, they decided to make their dream a reality when two clients fell into their lap. They decided to go for it! And we are so glad they did.
In part two of our Creative Label series, Aisha Marshall joins us! She is the co-founder and VP of branding and digital marketing at Creative Label. Creativity and Aisha go hand in hand. She is an expert brand builder and strategist and she drops some major knowledge and inspo in this episode. Get ready to take some notes!
In this episode:
- Aisha’s journey going to law school and starting Creative Label with Des
- Where to begin when building a brand from scratch
- Her favorite branding projects
- Setting boundaries with clients
- How providing free, service-oriented content helps their business and has established them as thought leaders
Listen to Part 1 with Des Dickerson, co-founder of Creative Label
FOLLOW Aisha and Creative Label on Instagram
Keep up with Creative Label
FOLLOW Working Girl Talk
Friday Sep 25, 2020
Friday Sep 25, 2020
We all WANT press, but are our brands actually ready for it? What’s the point of press when there’s no goal behind it? Today’s guest is exactly what you need. Des Dickerson is the VP of public relations and digital marketing and the cofounder of Creative Label. She has worked behind the scenes of major TV shows and networks such as The Dr.Phil Show, Lifetime, HGTV, and YouTube. Get ready to take notes!
In this episode:
- Des’s career journey
- How to make sure your brand is pr ready
- The elements of a perfect pitch
- Her advice for new business owners
- Learning lessons from 2020
FOLLOW Des and Creative Label on Instagram
FOLLOW Working Girl Talk for workplace memes, inspiration and updates on new episodes.
Friday Sep 18, 2020
Friday Sep 18, 2020
Given the popularity of Netflix's newest documentary The Social Dilemma, today's episode dissects the movie and talks about how you can check what data Facebook and Google know about you. Your host, Abby, a professional digital marketer, will break down how this data is used for advertising and how you can take more control of it. We'll also dive into a discussion about the real threats that social media poses on mental health. Get ready for a thought-provoking episode!
Your Data Checklist:
- Don’t use Facebook to log into to other accounts.
- Complete the data assignments that are discussed in the episode.
- Purchase a VPN.
- Use really secure passwords.
- Pay attention to the cookie/privacy policies you accept on websites. You don’t have to accept.
Resources:
- What ‘The Social Dilemma’ misunderstands about social networks (The Verge)
- How to download your Facebook data (Wired)
This Week's News:
- A patent for active links in IG captions - for a price (The Verge, Protocol)
- YouTube's new TikTok-esque test (TechCrunch)
- You can listen to Working Girl Talk (and other podcasts) on Amazon Music (The Verge)
- This reality tv show is out of this world - literally (The Verge)
Friday Sep 11, 2020
Friday Sep 11, 2020
Have you ever wondered how people make money off their blog or website? How does your website even get found in the first place?
We are BIG fans of SEO here at Working Girl Talk so you will LOVE today's episode with SEO strategist Stefanie Becker.
Stefanie Becker is the owner of the boutique SEO agency Stefanie Becker Digital, as well as the creator of the online course, SEO for Creatives.
In this episode:
- Working at an agency right out of college
- How to create an SEO strategy
- Wordpress vs. SquareSpace
- All about affiliate links
- Advertising on your own site
- Her favorite SEO tools
CLICK HERE FOR YOUR SEO FREEBIE
This Week's News:
- "Alexa, print my documents!" (TechCrunch)
- United Airlines security bug (TechCrunch)
- Facebook's blast from the past with Facebook Campus (TechCrunch)
- Gateway computers makes a comeback (Forbes)
FOLLOW Working Girl Talk