Working Girl Talk

Spotify Wrapped, Alex Cooper's Unwell Drink Launch & Walmart's "TV Show"

Taylor Swift remains on top! Spotify and Apple released their year-end recaps and we need to discuss Walmart’s "tv show" strategy for Black Friday. Let's dive in!

Today's topics & links:

• TikTok Shop's Black Friday Numbers (The Creator Economy by Kaya Yurieff via The Information, Business Insider)
• Apple Music Replay vs. Spotify Wrapped
• Walmart's Black Friday "TV series" featuring Anthony Ramos, Jake Shane, Chad Michael Murray, Taye Diggs and more! (Walmart's instagram, Kevin Kelly’s 1000 true fans essay)

Plus, words of encouragement for our social media managers out there!

Work Break:

• I'm rewatching Glee (I love you it's ruining my life)

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A WICKED Marketing Formula

Something HAS changed within me...we're breaking down the marketing of WICKED and Gladiator 2!

Today, we're discussing:

• WICKED vs. Gladiator II marketing strategies — what worked? And why? 
• Instagram's new reset feature 
• Sabrina Carpenter's Nonsense Christmas trailer
• Threads has seen 35 million new users in November (Axios)
• Black Friday ads go simple
• College Bowl season begins (RIP Pop-Tarts Mascot)

On today's WORK BREAK:

• A very WICKED Recap
• Gladiator II Recap
• The Silence of the Lambs Recap
• Yellowstone Recap

Episode Sources/Links:

• Box office numbers via FastCompany
• WICKED Collabs via Hollywood Reporter
• COLAssuem recap via Yahoo! Entertainment
• Gladiator 2's big ad buy via The New York Times
• Instagram reset feature news via Meta
• 35 million new Threads users via AXIOS

Brands Get WEIRD: Dunkin Donuts & Nutter Butter

Things are getting ...strange online. On today's episode, we're going over Dunkin Donuts' recent halloween campaign and its possible influence by the Nutter Butters unhinged content. I'll share some insight into why "weird" can actually lead to impactful marketing. Since it's Halloween, it's only fitting that things get a little spooky, right?!

On Work Break: Love Is Blind and The Substance

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Is Advertising Week Worth It? Recap & Takeaways From NYC

Greetings from my post-NYC recovery! In this episode, I'm breaking down Advertising Week! It was my first time attending and I'm diving into ALL of it. From top learnings and takeaways (Terry Crews #1 fan alert!) to my tips if you plan to go next year! Plus: is it worth attending?

ALSO! I kick off the show by sharing some news about Working Girl Talk's future. Thanks for your patience as I've grappled with the direction this show needs to go in order to provide the most value. I'm SUPER excited for this new chapter and I hope you are too.

Buckle up, my pop culture-obsessed marketers we're heading into a new era!❤️

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WORK BREAK: A Deadpool vs. Wolverine recap for the girlies

Kelcy Valletta is back!! Join us for a special edition episode to discuss the movie that's taken over the work breaks of millions of people this week: Deadpool vs. Wolverine! 

In this recap:

• A breakdown of the opening scene (obsessed!)
• The best cameos
• Abby reveals she's actually an X-Men superfan (???)
• What makes this R-rated movie so...wholesome! 
• Best scenes in the movie
• Theories about what's next for MCU/X-Men/Deadpool
• Overall ratings

BONUS! Stick around for the end of the episode for a Long Legs recap...if you dare. But seriously, it's a good time.

⭐️ Note: This episode contains spoilers, and due to the nature of the films discussed, more mature references than usual.

 

FOLLOW Kelcy on Instagram. Make sure to check out her podcast, Unreazon on Apple and Spotify.

 

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WORK BREAK: Living in a Love Island USA world

On your Work Break this week, Abby is joined by friend, book publicist and reality tv pro, Madi Scheuer!

You'll hear:

• An official Love Island USA recap
• Why they can't make us hate Rob
• Rob on "Call Her Daddy" and Kaylor on "Viall Files"
• Abby starts watching My Lady Jane
• Bachelorette mini recap - can it compete with Love Island?
• A Glenn Powell & Chappell Roan Summer
• Book update: Funny Story & Butcher & Blackbird

 

WORK BREAK: Edward vs. Jacob or Damon vs. Stefan

Work Break is back with social media girlie, Kat Decker! 

On this Work Break:

⭐️ Gypsy Rose's new show

⭐️ Edward vs. Jacob: A Thesis

⭐️ Vampire Diaries rewatch

⭐️ Fly Me To The Moon and Channing Tatum's greatest hits

⭐️ Kat's book recs for thriller/mystery fans

⭐️ Justin Baldoni's surprise role is sure suite...

 

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WORK BREAK: Shrek 5 & Gladiator 2, today's movie marketing & "The Bikeriders" recap

Work Break is back with fellow podcaster and movie girlie, Kelcy Valletta! On this Work Break:

• Kelcy processes "Leave the World Behind"
• Are we too scared to see "Long Legs"?
• A week of remake/sequel announcements: Gladiator 2, Devil Wears Prada 2 AND Shrek 5.
• Abby mourns the loss of "Horizon: An American Saga 2" in theaters
• The Bikeriders recap (a double 5-star movie!) and why Jodie Comer needs an Oscar
• Idea Of You vs. A Family Affair pt. 2
• Podcasts we're listening to: Crime Junkies and Radio Rental
• Abby explains her current horror-comedy read (???)

Check out Kelcy's podcast, Unreazon

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WORK BREAK: Sabrina Carpenter Tickets, Zac Efron Is Back (although, he really never left) & Our Love For Abby Jimenez Books

Abby sits down with fellow corporate girlie, influencer and pop culture super fan, Avi Cecchi @always.avi. 

On this Work Break, Abby and Avi discuss:

• Surviving (barely) Sabrina Carpenter's ticket queue
• Taylor Swift in Ireland
• A Family Affair on Netflix
• Avi's breakdown of Game of Thrones & House of the Dragon
• Abby's Movie Minute: A Quiet Place Day One and Horizon: An American Saga
• Abby learns that Jamie Campbell Bower dated Ginny Weasley
• Our love for Abby Jimenez books

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WORK BREAK: Travvy Takes London

For the corporate girlies who need a WORK BREAK.

Spin-off alert! Join Abby and friends as they chat about the the things we fit into our precious lunch break and weekends. From movies and books to trips and pop culture, enjoy YOUR work break with Work Break.

On this first edition of Work Break, Abby and her sister, McCall, dive into: Travis and Taylor in LONDON (aahhh!), Perfect Match vs. Love Island UK/US, break dancing in the Olympics, Abby's love for Maxton Hall, summer music, and a reading recap of "None Of This Is True" by Lisa Jewell. 

Enjoy your work break!

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