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Lights, camera, action! Working Girl Talk is an award-winning podcast now for marketers who love pop culture. Join professor, marketer, and pop culture/TV fanatic, Abby Zufelt, for brand news, campaign breakdowns, and interviews with marketers and creators. Working Girl Talk is your source to stay on top of your marketing game, get inspired and have fun while doing it. Grab your popcorn, new episodes release weekly!!
Episodes
Friday Feb 12, 2021
Friday Feb 12, 2021
I got a message on Instagram asking, "How do we go about finding something that is the right fit for us? (podcast, blog, hobby, etc.)" That sparked the idea for this episode. Let's talk about finding the right "thing" for you.
This Week's News:
‣ Whitney Wolfe Herd takes Bumble public (Fortune, Business Insider)
‣ The McDonald's secret menu item we need to discuss (Business Insider)
‣ Shopify integrates with Facebook (Social Media Today)
‣ TikTok dives into eCommerce (Social Media Today)
Friday Feb 05, 2021
Friday Feb 05, 2021
Today’s guest is Alex Bradberry, founder of the Sparkle Bar!
In this episode:
✨ Turning an idea to a brick and mortar establishment
✨ How to motivate yourself
✨ Why having a purpose-driven mission is crucial to business
✨ The importance of culture when building a team
✨ Balancing family and business
✨ Changing focus in 2020
✨ One thing to do today to boost confidence
FOLLOW Alex (@alexbradberry) and The Sparkle Bar (@thesparklebar)
This Week's News:
‣ Tesla's recall (The Wall Street Journal)
‣ Instagram's new TikTok-like feature - again (TechCrunch)
‣ The scoop on Clubhouse (TechCrunch)
FOLLOW Working Girl Talk (@workinggirltalk)
Friday Jan 29, 2021
Friday Jan 29, 2021
Is anyone still recovering from 2020? Yep, me too.
No matter what life throws at us, it’s up to us to decide how we react to it. I’ve had a few pivot moments this month already and a constant thought in my head has been, "I need peace!"
In a world so chaotic, how do we protect our peace and set boundaries?
⚡️Today, Abby is focusing on three areas to set boundaries in, what to focus on and how to say no.⚡️
FOLLOW Working Girl Talk on Instagram
This Week's News:
Saturday Jan 23, 2021
Saturday Jan 23, 2021
Get ready to take notes! Today, we are joined by Alex Krahling, the CEO and founder of High Moon Studio. They are a branding & website design agency that also focuses heavily on education with designer training courses.
Alex has over 10 years of experience designing brands and websites. She's run two successful companies and has her master's degree in Global Strategic Communications with an emphasis in Art Direction. Her background is in advertising and she has experience working with companies such as IBM Watson, MTV Japan, DAZN, Olive Garden and more.
In this episode:
⚡️ How High Moon Studio empowers clients
⚡️ How Alex started her design career
⚡️ Starting High Moon Studio when she thought she was at rock bottom
⚡️ How branding has evolved in the last few years
⚡️ Top 3 branding mistakes to avoid
⚡️ Resources for typefaces
⚡️ Number one tip for those that want to get into design
FOLLOW High Moon Studio and check out their resources
FOLLOW Working Girl Talk
This Week's News:
- McDonald's throwback Thursdays (Business Insider)
- Apple starts new VR-AR headset (Business Insider)
- Alphabet stops balloon program (CNBC)
Friday Jan 15, 2021
Friday Jan 15, 2021
"Why blend in when you were born to stand out?" We've all heard it before but did you know maybe there's a reason why people say that?
HINT: It's because it's true!
In this solo episode with your host, Abby Zufelt, she highlights a personal experience to help you understand why embracing who you are and standing out will take you where you want to go. Get ready for a story of one obnoxious hat, an appearance on the Today Show and an Al Roker fandom. Yep, you read that right.
This Week's News:
- Man forgets password to BitCoin account that holds about $220 million (Entrepreneur)
- Hyundai and Apple team up to make a car? (Fox Business)
- YouTube launches searchable hashtags (Search Engine Journal)
- LinkedIn adds swipe-up links to stories (Social Media Today)
FOLLOW Working Girl Talk HERE
Friday Jan 08, 2021
Friday Jan 08, 2021
Happy new year, working girl gang! We're kicking things off with Laura Arroyo, author.
⚡️ Supporting ALL women at work
⚡️ How to overcome perceived career losses
⚡️ How embarrassing herself helped her overcome imposter syndrome
⚡️ Top 3 tips when it comes to writing a book
⚡️ Self-publishing on Amazon
Make sure to check out her book! VISIBLE: A Woman's Guide to Unleashing Your Full Potential in the Workforce
Connect with Laura Arroyo
This Week's News:
- TikTok is in trouble again? (Social Media Today)
- R.I.P. to Adobe Flash (The Verge)
- Snapchat's new try at ecommerce (Social Media Today)
- Amazon buys Wondery (Bloomberg)
Connect with your host, Abby.
Follow Working Girl Talk.
Friday Dec 18, 2020
Friday Dec 18, 2020
The end of the year means it's performance review time! It can be hard to remember everything you've done throughout the year. Anyone else frantically trying to remember accomplishments? Easily highlight all your hard work with our Working Girl Talk secret formula. Hint: start preparing for your end of year review on January 1.✅
We'll dive into an actionable way to start preparing for your 2021 yearly review (and quarterly reviews!) and a few tips to shine during your review.
This Week's News:
- LinkedIn is adding products to company pages (Social Media Today)
- Reddit acquires DubSmash (Social Media Today)
- Samsung and TikTok team up in Europe (Social Media Today)
- Google gets the green light to acquire FitBit(Fortune)
- Coinbase may go public (Fortune)
Friday Dec 11, 2020
Friday Dec 11, 2020
Today’s episode is a Working Girl Talk first - a social media and marketing roundtable with Alexa and Natalie of Content & Cocktails!
A group of marketing working girls talk their favorite social media hot topics and discuss where they think these trends are going in 2021.
In this episode, we discuss:
TikTok:
- Why TikTok blew up in 2020
- What does success look like?
- Fave TikTok accounts
Instagram Reels:
- Will it last?
- Facebook’s past with new features
- Do's & don’ts of Reels
Influencers:
- How the industry has changed this year
- TikTok’s challenges for influencing
- Who is doing influencer marketing well?
- Is it too late to become an “influencer”?
Digital community building:
- Creating brand evangelists
- Facebook groups, yay or nay?
- Biggest mistake made in Facebook Groups
FOLLOW:
Alexa (@alexa_gberg), Natalie (@natalieepeterss) and @contentandcocktails
Friday Dec 04, 2020
Friday Dec 04, 2020
Today we talk to Jessica Zeldner and Risa Kostis, sisters and founders of The Rescue Kit Company!
Looking for the perfect gift? Here's a DISCOUNT CODE for The Rescue Kit Co.: Use WORKINGGIRL15 at checkout or CLICK this link.
In This Episode:
- Going from idea to product
- Navigating disagreements and boundaries with a business partner
- Sacrifices as a business owner/entrepreneur
- Favorite products for fashion mishaps
- Learning lessons from 2020
FOLLOW The Rescue Kit Co. and check out their lifestyle blog.
About The Rescue Kit Co.:
Created by sisters, CEOs and seasoned stylists, The Bride Kit and The Closet Kit are user-friendly, elegant, and cost-effective products curated specifically to prevent + solve any unexpected wardrobe mishaps that could arise. From fail-safe stain removers, to quick hem repairs - they've curated, sourced, and co-created with a purpose so you can breathe easy and walk confidently out the door.
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Friday Nov 20, 2020
Friday Nov 20, 2020
Balancing a small business and a full-time job? We see you here at Working Girl Talk! As a side hustler herself, your host, Abby, dives into her top 5 tips for managing a business and full-time job. For anyone out there side-hustling, running multiple businesses or even thinking about starting a business, Working Girl Talk is cheering you on!
Additional Resources:
- 13 Tips for Anyone Working a Side Hustle from The Motley Fool
- The Ultimate Side-Hustle How-to Guide: 10 Rules for Side-Hustle Success from Inc.
This Week's News:
- Ulta is coming to Target (Target)
- Instagram goes SEO (Social Media Today)
- YouTube launches audio ads (Search Engine Journal)
- Google Pay goes head to head with Venmo (CNBC)
FOLLOW Working Girl Talk on Instagram and don't forget to leave a review!