Working Girl Talk

How To Raise Your Prices & Master Your Sales Calls with Jessica Marx

This is the perfect episode for young entrepreneurs and business owners!

Jessica Marx, a business growth strategist who was recently named “Top Female Coach” by Yahoo! Finance, joins us for a walkthrough of launching your business. 

 

On This Episode:

💕 How to niche down services 
💕 Creating a pricing model
💕 How to raise price and not lose clients 
💕 How to feel more confident in sales
💕 What to focus on in your business
💕 Should you ever work for free?

 

FOLLOW Jessica on Instagram and check out her website

 

This Week's News:

‣ Google to face large lawsuit (Search Engine Journal)

‣ Uber classifies drivers as "workers" in the U.K. (CNBC, Beyond The Valley)

‣ Amazon gets into healthcare (Bloomberg)

‣ Spam calls no more? The FCC claps back (CNBC, Beyond The Valley)

Stop Dwelling, Start Living

Do you ever keep reliving moments over and over thinking, I could've done better? We are really hard on ourselves - myself included! In this episode, we dive into living in the moment and not letting the past ruin our present.

 

This Week's News:

LinkedIn's free courses for women (Social Media Today, LinkedIn)

Salesforce halts SF lease (SF Gate)

Kind comes out with smoothie bowls (CNBC)

 

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Check out the Working Girl Talk website

Salary Negotiation Tips & Landing a Job In Tech with Lucy Basta, Co-Founder & Co-CEO of WorkWell

Does the thought of salary negotiations stress you out? You're not alone. Get ready to say goodbye to the fear in this job-seeking masterclass with Lucy Basta. 

Lucy Basta is the co-founder and co-CEO of WorkWell. Their company is a one-stop shop to learn interview skills, strategize effective job search plans and become part of a supportive, lifelong community with deep roots in tech.

Fun fact: They've helped place over 1000 people in jobs in tech. 🎉

 

On This Episode:

‣ Starting WorkWell
‣ Lessons learned from working at Apple
‣ Leading with Positive Intent at work
‣ How to get into the tech field with non-tech work experience
‣ How to speak from the heart in job interviews
‣ Salary negotiations

 

FOLLOW WorkWell on IG and check out the WorkWell website

 

This Week's News:

‣ Spotify may overcome Apple this year (TechCrunch)

‣ The Netflix app goes TikTok (Variety, Fortune DataSheet)

‣ First civilian woman to reach orbit (The 19th, Fortune DataSheet)

 

FOLLOW Working Girl Talk on Instagram

 

Best Practices for Virtual Public Speaking & Presenting

Presenting virtually comes with its own set of challenges. Let’s tackle virtual presentations with this checklist - and say goodbye to those public speaking nerves.

 

Join the conversation on the Working Girl Talk Instagram

 

This Week’s News:

✨ Facebook and Australia's media bill (CNBC, Facebook Pressroom, Search Engine Journal, CNBC)

✨ Klarna’s new valuation (CNBC)

✨ Firefox fight cookies (Search Engine Journal)

✨ Clubhouse’s data breach (Social Media Today)

Let's Talk Taxes! Your Tax Questions Answered with Damari Gold, accountant and owner of The Gold Standard Accounting & Tax

Spooky season is here...and yes, we mean tax season! But in this episode, we're learning that taxes don't have to be scary or stressful. Damari Gold, accountant and owner of The Gold Standard Accounting & Tax, walks us through some common tax questions and mistakes.

 

On This Episode:

✨ Damari's career journey

✨ Conquering the worry mindset when it comes to finance & taxes

✨ Common tax mistakes we're making

✨ Structuring your business

✨ Are there deductions we're missing out on?

✨ When is it time to get an accountant vs. DIY tax software

✨ Worst financial mistake she's made and what she's learned

✨ Best financial advice she's received

 

This Week's News:

‣ Instagram to launch multi-participant live-streams (Social Media Today)

‣ Epic Games goes after Apple (CNBC, CNBC Beyond The Valley Newsletter)

‣ Amazon acquires Shopify competitor, Selz (CNBC, CNBC Beyond The Valley Newsletter)

Finding Your Fit: How to Figure Out Your "Thing"

I got a message on Instagram asking, "How do we go about finding something that is the right fit for us? (podcast, blog, hobby, etc.)" That sparked the idea for this episode. Let's talk about finding the right "thing" for you.

 

This Week's News:

‣ Whitney Wolfe Herd takes Bumble public (Fortune, Business Insider)

‣ The McDonald's secret menu item we need to discuss (Business Insider)

‣ Shopify integrates with Facebook (Social Media Today)

‣ TikTok dives into eCommerce (Social Media Today)

 

Purpose, Resilience & A Little Bit of Sparkle with Alex Bradberry, founder of The Sparkle Bar

Today’s guest is Alex Bradberry, founder of the Sparkle Bar! 

In this episode:

✨ Turning an idea to a brick and mortar establishment
✨ How to motivate yourself
✨ Why having a purpose-driven mission is crucial to business
✨ The importance of culture when building a team
✨ Balancing family and business
✨ Changing focus in 2020
✨ One thing to do today to boost confidence

 

FOLLOW Alex (@alexbradberry) and The Sparkle Bar (@thesparklebar)

 

This Week's News:

‣ Tesla's recall (The Wall Street Journal)

‣ Instagram's new TikTok-like feature - again (TechCrunch)

‣ The scoop on Clubhouse (TechCrunch)

 

FOLLOW Working Girl Talk (@workinggirltalk)

Protect Your Peace: 3 Areas to Set Boundaries This Year

Is anyone still recovering from 2020? Yep, me too.

 

No matter what life throws at us, it’s up to us to decide how we react to it. I’ve had a few pivot moments this month already and a constant thought in my head has been, "I need peace!"

 

In a world so chaotic, how do we protect our peace and set boundaries?

 

⚡️Today, Abby is focusing on three areas to set boundaries in, what to focus on and how to say no.⚡️

 

FOLLOW Working Girl Talk on Instagram

 

This Week's News:

- The Reddit and GameStop saga (CNBC, KQED)

Level Up Your Brand & Your Business with Alex Krahling, CEO of High Moon Studio

Get ready to take notes! Today, we are joined by Alex Krahling, the CEO and founder of High Moon Studio. They are a branding & website design agency that also focuses heavily on education with designer training courses.

 

Alex has over 10 years of experience designing brands and websites. She's run two successful companies and has her master's degree in Global Strategic Communications with an emphasis in Art Direction. Her background is in advertising and she has experience working with companies such as IBM Watson, MTV Japan, DAZN, Olive Garden and more.

 

In this episode:

⚡️ How High Moon Studio empowers clients

⚡️ How Alex started her design career

⚡️ Starting High Moon Studio when she thought she was at rock bottom

⚡️ How branding has evolved in the last few years

⚡️ Top 3 branding mistakes to avoid

⚡️ Resources for typefaces

⚡️ Number one tip for those that want to get into design

 

FOLLOW High Moon Studio and check out their resources

 

FOLLOW Working Girl Talk

 

This Week's News:

- McDonald's throwback Thursdays (Business Insider)

- Apple starts new VR-AR headset (Business Insider)

- Alphabet stops balloon program (CNBC)

Don't Be Afraid to Stand Out: The Lesson I Learned From Being on The Today Show

"Why blend in when you were born to stand out?" We've all heard it before but did you know maybe there's a reason why people say that?

HINT: It's because it's true!

In this solo episode with your host, Abby Zufelt, she highlights a personal experience to help you understand why embracing who you are and standing out will take you where you want to go. Get ready for a story of one obnoxious hat, an appearance on the Today Show and an Al Roker fandom. Yep, you read that right. 

 

This Week's News:

- Man forgets password to BitCoin account that holds about $220 million (Entrepreneur)

- Hyundai and Apple team up to make a car? (Fox Business)

- YouTube launches searchable hashtags (Search Engine Journal)

- LinkedIn adds swipe-up links to stories (Social Media Today)

 

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