Working Girl Talk

Get Featured & Be Seen as an Industry Leader with Gloria Chou, PR guru

As a former TV producer and U.S. Diplomat, and now a PR expert, Gloria Chou has had a super diverse career path. Hers is a story of following your values and purpose when it comes to your career journey, no matter how uncertain or scary it may seem.

If you want to be seen as a thought leader and share your story and insight with the world, get ready to take some notes. 

 

On this episode:

⭐️ Gloria's career path
⭐️ How to use rejection to your advantage
⭐️ Why do YOU need PR?
⭐️ Gloria's CPR Method to help you craft your story
⭐️ Best days/times to pitch the press
⭐️ The art of the follow-up
⭐️ The mindset of pitching

 

🚨 Register for Gloria's upcoming FREE Masterclass taking place May 18, 2021.

 

🎁 Gloria's GIFT to WGT listeners: https://learn.gloriachoupr.com/podcastfeature

 

Gloria's PR Starter Pack: www.prstarterpack.com 

 

Gloria's Facebook Community: www.getfeaturednow.com 

 

Gloria's website: gloriachoupr.com 

 

FOLLOW Gloria on Instagram (@gloriachoupr)

 

FOLLOW Working Girl Talk (@workinggirltalk)

 

This Week's News:

- TikTok's company culture (CNBC Beyond The Valley)

- Google's new work schedule (Engadget, 1440 Newsletter)

- Krispy Kreme files IPO (CNBC, 1440 Newsletter)

- Honest Company files IPO (CNBC)

6 People Who Were NOT Overnight Success Stories

Today’s episode is for anyone who has ever thought: “That will never be me,” “What if I fail?” or “When will I make it?”

Spoiler alert: Success doesn’t happen overnight. The brands and people we think of as successful and unattainable today, most likely started exactly where you are. These people and brands are years in the making.

Today, we’re talking about six specific people that were not overnight successes.

 

Resources for stories shared in today's episodes:

Joel Clark
•  Medium
•  NPR - How I Built This

Martha Stewart
•  Artful Living
•  Martha Stewart Living
•  Inc.

 

Phil Knight
•  The Street
•  Good Morning America
•  CBS Sunday Morning 
•  Vast Knowledge

 

Melanie Perkins
•  CNBC
•  Canva
•  CEO Magazine
•  Forbes

 

Oprah Winfrey
•  CNN

 

Vera Wang
•  BoF
•  Business Insider
•  Fashion In Time
•  2 Revive
•  Vera Wang
• Harvard Business Review

 

This Week’s News:
- Lyft sells its autonomous driving unit (Wall Street Journal)
- Apple’s IOS update (Wall Street Journal)
- Zoom’s new backgrounds (The Verge)
- Spotify owner bids for Arsenal (ESPN)
- Kanye Wests’s expensive shoes (NBC News)

*News headlines sourced from outlets, Fortune Data Sheet and 1440

Get Out of Your Career Comfort Zone with Anna Keenan of Kendra Scott & Self Made Sister Podcast

Anna Keenan  is the Regional Marketing & Philanthropic Manager of Kendra Scott and the host of Self Made Sister Podcast.

This episode is perfect for anyone who is on their career path and wondering what their next move is. It will show you that you’re right where you’re supposed to be, putting yourself out there makes a huge difference and growth can be a little bit uncomfortable (but worth it in the end).

 

In This Episode:

💕 Handling career disappointment

💕 Starting a cupcake company at 25

💕 Exploring the question: What do I want to be when I grow up?

💕 Putting yourself out there for a job you may not be qualified for

💕 How to handle a job you dislike

💕 Her path to Kendra Scott

 

Visit Self Made Sister's website: https://www.selfmadesister.com

FOLLOW Self Made Sister (@self.made.sister.podcast)

FOLLOW Working Girl Talk (@workinggirltalk)

 

This Week's News:

- Updates from Apple (The Verge)

- Reddit starts audio feature (TechCrunch)

- Facebook releases audio tools (TechCrunch)

How To Quit Your Job

In episode 93, we talked about deciding when it’s time to leave a job. As promised, today we are talking about how to quit. Quitting is never easy. But there are some steps to take in advance, and during those two weeks, to make it easier for your employer and yourself.

We are all about leaving on the best foot possible. In today's episode, you'll learn how to quit your job and not burn any bridges in the process. 

 

FOLLOW Working Girl Talk on Instagram (@workinggirltalk)

 

Additional Resources:

‣ Do you have to answer where you’re going? (https://www.themuse.com/advice/do-you-tell-people-where-youre-going-leave-job)

‣ How To Tell Your Boss You're Quitting (https://www.thebalancecareers.com/how-to-tell-your-boss-you-re-quitting-your-job-2063035)

‣ Your Pain-free Guide to Having the "I Quit" Conversation (https://www.themuse.com/advice/the-almost-painfree-guide-to-having-the-i-quit-conversation-with-your-boss)

Show Up & Serve! Diving Into Consumer Psychology with Irene Moore

From her start in the beauty industry at L’Oréal to running her own digital agency, Irene Moore is a consumer psychology expert and helps brands share their story with their ideal audiences. Irene joins us all the way from the U.K. to spill the tea ☕️ on how to connect with your audience and stand out of the crowd.✨

 

On this episode:

• Working at L’Oréal
• Corporate vs. owning a business
• Loneliness of entrepreneurship
• Getting her start in the beauty industry at Bobbi Brown
• Creating a role from scratch
• Building client trust
• Consumer Psychology
• Should brand’s participate in social conversations?
• How to stand out through all the noise
• Trends in marketing to be aware of

 

FOLLOW Irene on Instagram

https://www.instagram.com/irenemoore_/ 

 

FOLLOW Working Girl Talk on Instagram

https://www.instagram.com/workinggirltalk/ 

 

This Week’s News:

- Clubhouse launches monetization (TechCrunch)

- Spotify might be getting into the clubhouse game (CNBC International)

 

Best & Worst Brand Campaigns of April Fools' Day 2021

Brands got into the April Fools' Day fun yesterday - some were good and some were...strange. We're diving into some of the best and worst brand campaigns on today's episode. Who is your top pick?

 

FOLLOW Working Girl Talk on Instagram: https://www.instagram.com/workinggirltalk/

 

Sources: 

Subway: https://www.marketing-interactive.com/subway-my-puts-april-fools-twist-to-eat-fresh-slogan-by-creating-daily-face-wash

Volkswagen: https://www.theverge.com/2021/3/30/22357166/volkswagen-name-change-voltswagen-us-division

Full list: https://www.msn.com/en-us/news/technology/april-fools-day-2021-duolingo-toilet-paper-velveeta-skincare-and-more-pranks/ar-BB1fcgFS?li=BBnbcA1

Jack Links Cologne: https://www.instagram.com/p/CNIGOp7Hmgf/

FireHouse Subs Meatball page: https://www.firehousesubs.com/meatballclub/

Velveeta Skincare: https://vbyvelveeta.com/fbsweeps/sweeps/VbyVelveeta

Green Giant Peeps: https://www.prnewswire.com/news-releases/green-giant-and-peeps-partner-to-introduce-limited-edition-cauliflower-flavored-marshmallow-bunnies-301259063.html

When Is It Time To Leave a Job?

It’s ok if you’ve outgrown a job or decide it’s not for you. But how do you know when it's time to leave a job? Quitting and starting over is stressful, so thinking and planning ahead is crucial before you put in that two weeks notice.

As tough as it is, you’re the only one that can make this decision. The prompts discussed in today's episode can help you figure out your path and help you answer, "Should I stay or should I go?"

 

Attitude quote (The Center of Work Ethic Development)

Comfort with a job quote (Debut Careers)

 

FOLLOW Working Girl Talk on Instagram and LinkedIn

 

This Week's News:

‣ Slack's new feature (The Verge)

‣ Clubhouse for Android update (TechCrunch)

‣ Disney Plus increases prices (The Verge)

How To Raise Your Prices & Master Your Sales Calls with Jessica Marx

This is the perfect episode for young entrepreneurs and business owners!

Jessica Marx, a business growth strategist who was recently named “Top Female Coach” by Yahoo! Finance, joins us for a walkthrough of launching your business. 

 

On This Episode:

💕 How to niche down services 
💕 Creating a pricing model
💕 How to raise price and not lose clients 
💕 How to feel more confident in sales
💕 What to focus on in your business
💕 Should you ever work for free?

 

FOLLOW Jessica on Instagram and check out her website

 

This Week's News:

‣ Google to face large lawsuit (Search Engine Journal)

‣ Uber classifies drivers as "workers" in the U.K. (CNBC, Beyond The Valley)

‣ Amazon gets into healthcare (Bloomberg)

‣ Spam calls no more? The FCC claps back (CNBC, Beyond The Valley)

Stop Dwelling, Start Living

Do you ever keep reliving moments over and over thinking, I could've done better? We are really hard on ourselves - myself included! In this episode, we dive into living in the moment and not letting the past ruin our present.

 

This Week's News:

LinkedIn's free courses for women (Social Media Today, LinkedIn)

Salesforce halts SF lease (SF Gate)

Kind comes out with smoothie bowls (CNBC)

 

Follow Working Girl Talk on Instagram and LinkedIn

Check out the Working Girl Talk website

Salary Negotiation Tips & Landing a Job In Tech with Lucy Basta, Co-Founder & Co-CEO of WorkWell

Does the thought of salary negotiations stress you out? You're not alone. Get ready to say goodbye to the fear in this job-seeking masterclass with Lucy Basta. 

Lucy Basta is the co-founder and co-CEO of WorkWell. Their company is a one-stop shop to learn interview skills, strategize effective job search plans and become part of a supportive, lifelong community with deep roots in tech.

Fun fact: They've helped place over 1000 people in jobs in tech. 🎉

 

On This Episode:

‣ Starting WorkWell
‣ Lessons learned from working at Apple
‣ Leading with Positive Intent at work
‣ How to get into the tech field with non-tech work experience
‣ How to speak from the heart in job interviews
‣ Salary negotiations

 

FOLLOW WorkWell on IG and check out the WorkWell website

 

This Week's News:

‣ Spotify may overcome Apple this year (TechCrunch)

‣ The Netflix app goes TikTok (Variety, Fortune DataSheet)

‣ First civilian woman to reach orbit (The 19th, Fortune DataSheet)

 

FOLLOW Working Girl Talk on Instagram