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Lights, camera, action! Working Girl Talk is an award-winning podcast now for marketers who love pop culture. Join professor, marketer, and pop culture/TV fanatic, Abby Zufelt, for brand news, campaign breakdowns, and interviews with marketers and creators. Working Girl Talk is your source to stay on top of your marketing game, get inspired and have fun while doing it. Grab your popcorn, new episodes release weekly!!
Episodes

Friday May 14, 2021
10 Lessons Learned From 100 Episodes
Friday May 14, 2021
Friday May 14, 2021
It's WGT 100!š In today's episode, Abby shares 10 lessons learned from editing, creating and producing 100 episodes of the podcast. Get ready for some life lessons, laughs and inspiration.
Thank you for supporting the show! Here's to 100 more episodes.
āļø Wish Working Girl Talk a happy 100 by sharing the show on your Instagram Story @workinggirltalk
If WGT has provided any value to you, please leave a review and share the link to the show with someone who needs to hear it.
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This Week's News:
- New quarters featuring famous women (The Seattle Times)
- Chick-fil-a's sauce shortage (The Hill)

Friday May 07, 2021
Get Featured & Be Seen as an Industry Leader with Gloria Chou, PR guru
Friday May 07, 2021
Friday May 07, 2021
As a former TV producer and U.S. Diplomat, and now a PR expert, Gloria Chou has had a super diverse career path. Hers is a story of following your values and purpose when it comes to your career journey, no matter how uncertain or scary it may seem.
If you want to be seen as a thought leader and share your story and insight with the world, get ready to take some notes.Ā
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On this episode:
āļø Gloria's career path
āļø How to use rejection to your advantage
āļø Why do YOU need PR?
āļø Gloria's CPR Method to help you craft your story
āļø Best days/times to pitch the press
āļø The art of the follow-up
āļø The mindset of pitching
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šØ Register for Gloria's upcoming FREE Masterclass taking place May 18, 2021.
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š Gloria's GIFT to WGT listeners: https://learn.gloriachoupr.com/podcastfeature
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Gloria's PR Starter Pack: www.prstarterpack.comĀ
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Gloria's Facebook Community: www.getfeaturednow.comĀ
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Gloria's website: gloriachoupr.comĀ
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FOLLOW Gloria on Instagram (@gloriachoupr)
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FOLLOW Working Girl Talk (@workinggirltalk)
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This Week's News:
- TikTok's company culture (CNBC Beyond The Valley)
- Google's new work schedule (Engadget, 1440 Newsletter)
- Krispy Kreme files IPO (CNBC, 1440 Newsletter)
- Honest Company files IPO (CNBC)

Friday Apr 30, 2021
6 People Who Were NOT Overnight Success Stories
Friday Apr 30, 2021
Friday Apr 30, 2021
Todayās episode is for anyone who has ever thought: āThat will never be me,ā āWhat if I fail?ā or āWhen will I make it?ā
Spoiler alert: Success doesnāt happen overnight. The brands and people we think of as successful and unattainable today, most likely started exactly where you are. These people and brands are years in the making.
Today, weāre talking about six specific people that were not overnight successes.
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Resources for stories shared in today's episodes:
Joel Clark
ā¢Ā Medium
ā¢Ā NPR - How I Built This
Martha Stewart
ā¢Ā Artful Living
ā¢Ā Martha Stewart Living
ā¢Ā Inc.
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Phil Knight
ā¢Ā The Street
ā¢Ā Good Morning America
ā¢Ā CBS Sunday MorningĀ
ā¢Ā Vast Knowledge
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Melanie Perkins
ā¢Ā CNBC
ā¢Ā Canva
ā¢Ā CEO Magazine
ā¢Ā Forbes
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Oprah Winfrey
ā¢Ā CNN
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Vera Wang
ā¢Ā BoF
ā¢Ā Business Insider
ā¢Ā Fashion In Time
ā¢Ā 2 Revive
ā¢Ā Vera Wang
⢠Harvard Business Review
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This Weekās News:
- Lyft sells its autonomous driving unit (Wall Street Journal)
- Appleās IOS update (Wall Street Journal)
- Zoomās new backgrounds (The Verge)
- Spotify owner bids for Arsenal (ESPN)
- Kanye Westsās expensive shoes (NBC News)
*News headlines sourced from outlets, Fortune Data Sheet and 1440

Friday Apr 23, 2021
Friday Apr 23, 2021
Anna KeenanĀ is the Regional Marketing & Philanthropic Manager of Kendra Scott and the host of Self Made Sister Podcast.
This episode is perfect for anyone who is on their career path and wondering what their next move is. It will show you that youāre right where youāre supposed to be, putting yourself out there makes a huge difference and growth can be a little bit uncomfortable (but worth it in the end).
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In This Episode:
š Handling career disappointment
š Starting a cupcake company at 25
š Exploring the question: What do I want to be when I grow up?
š Putting yourself out there for a job you may not be qualified for
š How to handle a job you dislike
š Her path to Kendra Scott
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Visit Self Made Sister's website: https://www.selfmadesister.com
FOLLOW Self Made Sister (@self.made.sister.podcast)
FOLLOW Working Girl Talk (@workinggirltalk)
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This Week's News:
- Updates from Apple (The Verge)
- Reddit starts audio feature (TechCrunch)
- Facebook releases audio tools (TechCrunch)

Friday Apr 16, 2021
How To Quit Your Job
Friday Apr 16, 2021
Friday Apr 16, 2021
In episode 93, we talked about deciding when itās time to leave a job. As promised, today we are talking about how to quit. Quitting is never easy. But there are some steps to take in advance, and during those two weeks, to make it easier for your employer and yourself.
We are all about leaving on the best foot possible. In today's episode, you'll learn how to quit your job and not burn any bridges in the process.Ā
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FOLLOW Working Girl Talk on Instagram (@workinggirltalk)
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Additional Resources:
⣠Do you have to answer where youāre going? (https://www.themuse.com/advice/do-you-tell-people-where-youre-going-leave-job)
⣠How To Tell Your Boss You're Quitting (https://www.thebalancecareers.com/how-to-tell-your-boss-you-re-quitting-your-job-2063035)
⣠Your Pain-free Guide to Having the "I Quit" Conversation (https://www.themuse.com/advice/the-almost-painfree-guide-to-having-the-i-quit-conversation-with-your-boss)

Friday Apr 09, 2021
Show Up & Serve! Diving Into Consumer Psychology with Irene Moore
Friday Apr 09, 2021
Friday Apr 09, 2021
From her start in the beauty industry at LāOrĆ©al to running her own digital agency, Irene Moore is a consumer psychology expert and helps brands share their story with their ideal audiences. Irene joins us all the way from the U.K. to spill the tea āļø on how to connect with your audience and stand out of the crowd.āØ
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On this episode:
- Working at LāOrĆ©al
- Corporate vs. owning a business
- Loneliness of entrepreneurship
- Getting her start in the beauty industry at Bobbi Brown
- Creating a role from scratch
- Building client trust
- Consumer Psychology
- Should brandās participate in social conversations?
- How to stand out through all the noise
- Trends in marketing to be aware of
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FOLLOW Irene on Instagram
https://www.instagram.com/irenemoore_/Ā
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FOLLOW Working Girl Talk on Instagram
https://www.instagram.com/workinggirltalk/Ā
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This Weekās News:
- Clubhouse launches monetization (TechCrunch)
- Spotify might be getting into the clubhouse game (CNBC International)
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Friday Apr 02, 2021
Best & Worst Brand Campaigns of April Fools' Day 2021
Friday Apr 02, 2021
Friday Apr 02, 2021
Brands got into the April Fools' Day fun yesterday - some were good and some were...strange. We're diving into some of the best and worst brand campaigns on today's episode. Who is your top pick?
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FOLLOW Working Girl Talk on Instagram: https://www.instagram.com/workinggirltalk/
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Sources:Ā
Volkswagen: https://www.theverge.com/2021/3/30/22357166/volkswagen-name-change-voltswagen-us-division
Jack Links Cologne: https://www.instagram.com/p/CNIGOp7Hmgf/
FireHouse Subs Meatball page: https://www.firehousesubs.com/meatballclub/
Velveeta Skincare: https://vbyvelveeta.com/fbsweeps/sweeps/VbyVelveeta
Green Giant Peeps: https://www.prnewswire.com/news-releases/green-giant-and-peeps-partner-to-introduce-limited-edition-cauliflower-flavored-marshmallow-bunnies-301259063.html

Friday Mar 26, 2021
When Is It Time To Leave a Job?
Friday Mar 26, 2021
Friday Mar 26, 2021
Itās ok if youāve outgrown a job or decide itās not for you. But how do you know when it's time to leave a job? Quitting and starting over is stressful, so thinking and planning ahead is crucial before you put in that two weeks notice.
As tough as it is, youāre the only one that can make this decision. The prompts discussed in today's episode can help you figure out your path and help you answer, "Should I stay or should I go?"
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Attitude quote (The Center of Work Ethic Development)
Comfort with a job quote (Debut Careers)
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This Week's News:
⣠Slack's new feature (The Verge)
⣠Clubhouse for Android update (TechCrunch)
⣠Disney Plus increases prices (The Verge)

Friday Mar 19, 2021
How To Raise Your Prices & Master Your Sales Calls with Jessica Marx
Friday Mar 19, 2021
Friday Mar 19, 2021
This is the perfect episode for young entrepreneurs and business owners!
Jessica Marx, a business growth strategist who was recently named āTop Female Coachā by Yahoo! Finance, joins us for a walkthrough of launching your business.Ā
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On This Episode:
š How to niche down servicesĀ
š Creating a pricing model
š How to raise price and not lose clientsĀ
š How to feel more confident in sales
š What to focus on in your business
š Should you ever work for free?
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FOLLOW Jessica on Instagram and check out her website
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This Week's News:
⣠Google to face large lawsuit (Search Engine Journal)
⣠Uber classifies drivers as "workers" in the U.K. (CNBC, Beyond The Valley)
⣠Amazon gets into healthcare (Bloomberg)
⣠Spam calls no more? The FCC claps back (CNBC, Beyond The Valley)

Friday Mar 12, 2021
Stop Dwelling, Start Living
Friday Mar 12, 2021
Friday Mar 12, 2021
Do you ever keep reliving moments over and over thinking, I could've done better? We are really hard on ourselves - myself included! In this episode, we dive into living in the moment and not letting the past ruin our present.
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This Week's News:
LinkedIn's free courses for women (Social Media Today, LinkedIn)
Salesforce halts SF lease (SF Gate)
Kind comes out with smoothie bowls (CNBC)
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Check out the Working Girl Talk website