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Lights, camera, action! Working Girl Talk is an award-winning podcast now for marketers who love pop culture. Join professor, marketer, and pop culture/TV fanatic, Abby Zufelt, for brand news, campaign breakdowns, and interviews with marketers and creators. Working Girl Talk is your source to stay on top of your marketing game, get inspired and have fun while doing it. Grab your popcorn, new episodes release weekly!!
Episodes
Friday May 28, 2021
Friday May 28, 2021
Business Insider shared a post earlier this month that said, “A study from professional network app Blind shows employees prefer flexibility over a 30k raise."
Seeing that sparked a lot of thoughts amongst myself and the WGT community. Thoughts about: how work from home is a more commonplace conversation in workplaces now, that WFH is actually something that could be a non-negotiable for someone taking a job vs. years past when it may not have been, thoughts about what's really a priority for employees and employers, etc.
Last year has sparked some mindset shifts, and today, we're talking about what the experts say and some of my own predictions.
Today's episode is to help listeners become aware of some of these shifts and the opportunities that can arise from them, as well as an opportunity to assess your own career priorities.
Resources:
The Atlantic: https://www.theatlantic.com/health/archive/2021/05/work-from-home-2-days-a-week/618841/
The New York Times: https://www.nytimes.com/2021/04/21/technology/welcome-to-the-yolo-economy.html
Friday May 21, 2021
Friday May 21, 2021
Vacation is all you’ve ever wanted, but how do you ask for it? I've seen a lot of memes and TikToks recently about PTO. A lot of them are to the effect of: "Me working on my day off to show my boss how dedicated I am."
I laugh because it's relatable. But WHY is it relatable?
Something so simple can bring a lot of stress. In today’s episode, we’re covering:
⭐️ How to ask for vacation time (and get it approved)
⭐️ How to prepare for your time off
⭐️ How to not work on your vacation time.
Even if this isn’t a current struggle of yours, there may be something new you haven’t thought of before.
Resource: https://www.thebalancecareers.com/getting-time-off-work-2064020
FOLLOW WGT on instagram (@workinggirltalk)
💌: SIGN UP for the WGT Newsletter coming this summer. (scroll to the bottom of the linked page)
Friday May 14, 2021
Friday May 14, 2021
It's WGT 100!🎉 In today's episode, Abby shares 10 lessons learned from editing, creating and producing 100 episodes of the podcast. Get ready for some life lessons, laughs and inspiration.
Thank you for supporting the show! Here's to 100 more episodes.
⭐️ Wish Working Girl Talk a happy 100 by sharing the show on your Instagram Story @workinggirltalk
If WGT has provided any value to you, please leave a review and share the link to the show with someone who needs to hear it.
This Week's News:
- New quarters featuring famous women (The Seattle Times)
- Chick-fil-a's sauce shortage (The Hill)
Friday May 07, 2021
Friday May 07, 2021
As a former TV producer and U.S. Diplomat, and now a PR expert, Gloria Chou has had a super diverse career path. Hers is a story of following your values and purpose when it comes to your career journey, no matter how uncertain or scary it may seem.
If you want to be seen as a thought leader and share your story and insight with the world, get ready to take some notes.
On this episode:
⭐️ Gloria's career path
⭐️ How to use rejection to your advantage
⭐️ Why do YOU need PR?
⭐️ Gloria's CPR Method to help you craft your story
⭐️ Best days/times to pitch the press
⭐️ The art of the follow-up
⭐️ The mindset of pitching
🚨 Register for Gloria's upcoming FREE Masterclass taking place May 18, 2021.
🎁 Gloria's GIFT to WGT listeners: https://learn.gloriachoupr.com/podcastfeature
Gloria's PR Starter Pack: www.prstarterpack.com
Gloria's Facebook Community: www.getfeaturednow.com
Gloria's website: gloriachoupr.com
FOLLOW Gloria on Instagram (@gloriachoupr)
FOLLOW Working Girl Talk (@workinggirltalk)
This Week's News:
- TikTok's company culture (CNBC Beyond The Valley)
- Google's new work schedule (Engadget, 1440 Newsletter)
- Krispy Kreme files IPO (CNBC, 1440 Newsletter)
- Honest Company files IPO (CNBC)
Friday Apr 30, 2021
Friday Apr 30, 2021
Today’s episode is for anyone who has ever thought: “That will never be me,” “What if I fail?” or “When will I make it?”
Spoiler alert: Success doesn’t happen overnight. The brands and people we think of as successful and unattainable today, most likely started exactly where you are. These people and brands are years in the making.
Today, we’re talking about six specific people that were not overnight successes.
Resources for stories shared in today's episodes:
Joel Clark
• Medium
• NPR - How I Built This
Martha Stewart
• Artful Living
• Martha Stewart Living
• Inc.
Phil Knight
• The Street
• Good Morning America
• CBS Sunday Morning
• Vast Knowledge
Melanie Perkins
• CNBC
• Canva
• CEO Magazine
• Forbes
Oprah Winfrey
• CNN
Vera Wang
• BoF
• Business Insider
• Fashion In Time
• 2 Revive
• Vera Wang
• Harvard Business Review
This Week’s News:
- Lyft sells its autonomous driving unit (Wall Street Journal)
- Apple’s IOS update (Wall Street Journal)
- Zoom’s new backgrounds (The Verge)
- Spotify owner bids for Arsenal (ESPN)
- Kanye Wests’s expensive shoes (NBC News)
*News headlines sourced from outlets, Fortune Data Sheet and 1440
Friday Apr 23, 2021
Friday Apr 23, 2021
Anna Keenan is the Regional Marketing & Philanthropic Manager of Kendra Scott and the host of Self Made Sister Podcast.
This episode is perfect for anyone who is on their career path and wondering what their next move is. It will show you that you’re right where you’re supposed to be, putting yourself out there makes a huge difference and growth can be a little bit uncomfortable (but worth it in the end).
In This Episode:
💕 Handling career disappointment
💕 Starting a cupcake company at 25
💕 Exploring the question: What do I want to be when I grow up?
💕 Putting yourself out there for a job you may not be qualified for
💕 How to handle a job you dislike
💕 Her path to Kendra Scott
Visit Self Made Sister's website: https://www.selfmadesister.com
FOLLOW Self Made Sister (@self.made.sister.podcast)
FOLLOW Working Girl Talk (@workinggirltalk)
This Week's News:
- Updates from Apple (The Verge)
- Reddit starts audio feature (TechCrunch)
- Facebook releases audio tools (TechCrunch)
Friday Apr 16, 2021
Friday Apr 16, 2021
In episode 93, we talked about deciding when it’s time to leave a job. As promised, today we are talking about how to quit. Quitting is never easy. But there are some steps to take in advance, and during those two weeks, to make it easier for your employer and yourself.
We are all about leaving on the best foot possible. In today's episode, you'll learn how to quit your job and not burn any bridges in the process.
FOLLOW Working Girl Talk on Instagram (@workinggirltalk)
Additional Resources:
‣ Do you have to answer where you’re going? (https://www.themuse.com/advice/do-you-tell-people-where-youre-going-leave-job)
‣ How To Tell Your Boss You're Quitting (https://www.thebalancecareers.com/how-to-tell-your-boss-you-re-quitting-your-job-2063035)
‣ Your Pain-free Guide to Having the "I Quit" Conversation (https://www.themuse.com/advice/the-almost-painfree-guide-to-having-the-i-quit-conversation-with-your-boss)
Friday Apr 09, 2021
Friday Apr 09, 2021
From her start in the beauty industry at L’Oréal to running her own digital agency, Irene Moore is a consumer psychology expert and helps brands share their story with their ideal audiences. Irene joins us all the way from the U.K. to spill the tea ☕️ on how to connect with your audience and stand out of the crowd.✨
On this episode:
- Working at L’Oréal
- Corporate vs. owning a business
- Loneliness of entrepreneurship
- Getting her start in the beauty industry at Bobbi Brown
- Creating a role from scratch
- Building client trust
- Consumer Psychology
- Should brand’s participate in social conversations?
- How to stand out through all the noise
- Trends in marketing to be aware of
FOLLOW Irene on Instagram
https://www.instagram.com/irenemoore_/
FOLLOW Working Girl Talk on Instagram
https://www.instagram.com/workinggirltalk/
This Week’s News:
- Clubhouse launches monetization (TechCrunch)
- Spotify might be getting into the clubhouse game (CNBC International)
Friday Apr 02, 2021
Friday Apr 02, 2021
Brands got into the April Fools' Day fun yesterday - some were good and some were...strange. We're diving into some of the best and worst brand campaigns on today's episode. Who is your top pick?
FOLLOW Working Girl Talk on Instagram: https://www.instagram.com/workinggirltalk/
Sources:
Volkswagen: https://www.theverge.com/2021/3/30/22357166/volkswagen-name-change-voltswagen-us-division
Jack Links Cologne: https://www.instagram.com/p/CNIGOp7Hmgf/
FireHouse Subs Meatball page: https://www.firehousesubs.com/meatballclub/
Velveeta Skincare: https://vbyvelveeta.com/fbsweeps/sweeps/VbyVelveeta
Green Giant Peeps: https://www.prnewswire.com/news-releases/green-giant-and-peeps-partner-to-introduce-limited-edition-cauliflower-flavored-marshmallow-bunnies-301259063.html
Friday Mar 26, 2021
Friday Mar 26, 2021
It’s ok if you’ve outgrown a job or decide it’s not for you. But how do you know when it's time to leave a job? Quitting and starting over is stressful, so thinking and planning ahead is crucial before you put in that two weeks notice.
As tough as it is, you’re the only one that can make this decision. The prompts discussed in today's episode can help you figure out your path and help you answer, "Should I stay or should I go?"
Attitude quote (The Center of Work Ethic Development)
Comfort with a job quote (Debut Careers)
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This Week's News:
‣ Slack's new feature (The Verge)
‣ Clubhouse for Android update (TechCrunch)
‣ Disney Plus increases prices (The Verge)