48.5K
Downloads
160
Episodes
Lights, camera, action! Working Girl Talk is an award-winning podcast now for marketers who love pop culture. Join professor, marketer, and pop culture/TV fanatic, Abby Zufelt, for brand news, campaign breakdowns, and interviews with marketers and creators. Working Girl Talk is your source to stay on top of your marketing game, get inspired and have fun while doing it. Grab your popcorn, new episodes release weekly!!
Episodes
Friday Aug 30, 2019
Friday Aug 30, 2019
"I love making tough decisions," said no one ever.
It’s not always easy to come up with a definitive answer. Very few us would say we're very decisive, but it is possible to change that! Most decision-making falls short when fear steps in, fear of making the wrong choice, fear of change, all of that "fun" stuff. Have no fear (literally), because this episode covers six ways to help you in your decision-making process. It also includes an overview of one of my favorite processes called Fear-Setting, created by Tim Ferriss.
This Week's News:
A new private messaging app from Facebook is in the works (The Verge)
Peloton Is Going Public (TechCrunch)
Don't Bring Your MacBooks on These Airlines (The Verge)
Follow Abby Zufelt HERE
Follow Working Girl Talk HERE
Friday Aug 23, 2019
Friday Aug 23, 2019
After several successful years of drafting and negotiating multi-million dollar commercial contracts for a global corporation, Lauren Ruiz realized the current model for legal services was not serving the needs of small business in the Phoenix community.
This led her to create Guide My Business, a place where she provides a proactive approach to legal services with monthly legal counsel and flat rate services to address the needs of businesses as they grow.
In this episode, we talk about Lauren’s inspiring story, what it's like leaving corporate life, building a community from scratch, when to seek legal help, and what you need to know as a business owner.
Check out Guide My Business
Follow Lauren HERE
Follow Abby HERE
This Week's News:
- The Latest Instagram Hoax (The Verge, Wired)
- Apple's New Credit Card (CNN, TechCrunch)
Friday Aug 16, 2019
Friday Aug 16, 2019
Have you ever been so into a work project that when you finish you realize you haven’t moved in hours? Or when you’re leaving after the end of a long day and realize you didn’t go outside once? You're not alone. Over 40 hours of you week is spent at work - make sure you're taking care of yourself there! Through trial and error and looking to the experts, Abby shares five easy ways to have a healthier workday.
News:
Nike's subscription service for kids (TechCrunch)
Tumblr's new home (TechCrunch)
Pandora get serious about podcasting (TechCrunch)
Follow Abby Zufelt HERE
Follow Working Girl Talk HERE
Friday Aug 09, 2019
Friday Aug 09, 2019
Do you ever feel like your day is controlling you? That you just can't get anything done? Are tasks slipping through the cracks? It might have something to do with your productivity. A FlexJobs survey reported that only 7% of workers feel most productive during regular work hours. What?!
In this week's episode, Abby dives into 7 productivity tips that will help you stay at peak performance and take control of your day. Also, as this was a busy news week, Abby shares four major headlines you need to know about.
This Week's News:
- Barneys New York is bankrupt (CNBC)
- Poshmark's data breach (TechCrunch)
- GrubHub's secret phone numbers in Yelp (The Verge)
- Hubspot's new study: engagement bots vs. humans (Hubspot)
Follow Abby Zufelt HERE
Follow Working Girl Talk HERE
Friday Aug 02, 2019
Friday Aug 02, 2019
Do you receive email newsletters? Maybe from your favorite store or restaurant? There are some that you probably like, some that you probably don't. There's a reason why.
The email marketing game has exploded in the last few years. It’s a really easy way to reach your audience or consumers directly, without fighting against algorithms or paying hefty ad costs. But, what good is an email if it’s not getting opened?
In this episode, Abby covers five actionable tips to improve your email open rate.
This Week's News:
- Facetune Is Worth How Much? (TechCrunch)
- Spotify Is Growing In A Big Way (The Verge)
- Netflix & YouTube are Coming to a Tesla Near You (TechCrunch)
Follow your host Abby HERE
Follow Working Girl Talk HERE
Friday Jul 26, 2019
Friday Jul 26, 2019
Gaining more confidence can be achieved, no matter who you are or how you feel! Abby dives into tactical strategies to boost your self-confidence. She also shares 5 fool-proof and fast-acting confidence boosters. Let the feel-good begin!
Want more insight on confidence? Click HERE
Follow Abby HERE
Follow Working Girl Talk HERE
This week's news:
- TikTok's new purchase (TechCrunch)
- FaceApp sparks new regulation proposals (The Verge)
Friday Jul 19, 2019
Friday Jul 19, 2019
Abby dives into the not-so-sweet side of Instagram. This episode covers: how to spot fake followers, what a healthy account looks like, the scoop on comment pods, why Abby is anti-bot, and free online tools to help you do the detective work.
News:
- DuckDuckGo has 40 million searches a day (Search Engine Journal)
- Instagram’s new appeals process (TechCrunch)
- What influencers are getting paid (Search Engine Journal)
Follow your host
Follow Working Girl Talk
Friday Jul 12, 2019
Friday Jul 12, 2019
Dala Al-Fuwaires is the owner of FJI.DESIGN, a hospitality interior design studio located in Scottsdale, AZ, that focuses on food and beverage environments.
Dala shares how living through the Gulf War impacted her, her path to starting a business, how social media plays a role in her company - and the design industry, and the simple change she made this year that has nearly doubled her revenue.
News:
- Twitter goes down
- Netflix’s nightmare has come true
Follow FJI Design here
Follow Dala here
Follow Working Girl Talk and your host, Abby Zufelt
Friday Jun 28, 2019
Friday Jun 28, 2019
Ready to make your mark at work? Abby shares tips and tricks from her personal experience - and from the experts - on how to stand out in the workplace.
News: Amazon is changing back-to-school shopping (BoF), the scoop of "Instagram Face" (Fashionista), and Imgur's new business model (TechCrunch).
Follow Working Girl Talk
Follow Abby
Friday Jun 21, 2019
Friday Jun 21, 2019
Love it or hate it, LinkedIn is the professional's social media platform. Are you using it correctly? Abby dives into her top LinkedIn Do's & Don'ts.
This Week's News:
- Gaming