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Lights, camera, action! Working Girl Talk is an award-winning podcast now for marketers who love pop culture. Join professor, marketer, and pop culture/TV fanatic, Abby Zufelt, for brand news, campaign breakdowns, and interviews with marketers and creators. Working Girl Talk is your source to stay on top of your marketing game, get inspired and have fun while doing it. Grab your popcorn, new episodes release weekly!!
Episodes
Friday Oct 25, 2019
Friday Oct 25, 2019
The key to growing an engaged Instagram following can be traced back to that first impression. Someone knowing exactly who you are and what you do gets them to follow you - and stay! But how can you make your bio stand out on an app with millions of users? In this episode, Abby dives into four different Instagram bio ideas that will help you share your story.
This Week's News:
- Instagram Invite Stickers (Social Media Today)
- LinkedIn Event Pages Launch (Social Media Today)
- Venmo Gets A Credit Card (TechCrunch)
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Want to dive deeper? Check out this article Abby wrote about Instagram Bio Ideas
Friday Oct 18, 2019
Friday Oct 18, 2019
Say good-bye to job interview jitters with this ultimate checklist. Abby outlines the things to do and to know before heading into a phone interview, video interview and an in-person job interview.
This Week's News:
- Instagram's Trying To Protect Your Data...Slowly (TechCrunch)
- AMC Jumps Into The "Streaming Wars" (The Verge)
- Say Hello To The Motorola RAZR - Again (The Verge)
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Friday Oct 11, 2019
Friday Oct 11, 2019
This week, we're sitting down with Noelle Creamer! She is a health coach and the owner of Wellness With Noelle. Her passion for health and wellness truly began after being diagnosed with a rare autoimmune disease. After that experience, she knew it was her calling to help others take control of their health, while balancing work, life and everything else. Noelle’s story is an inspiring one. We talk about overcoming tragedy, how to really destress, why gratitude rules everything, how to take tech breaks in a digital era and so much more.
This Week's News:
- Uber Is Now Pet-Friendly (The Verge)
-Toys 'R' Us Is Back. Thanks, Target! (TechCrunch)
Friday Oct 04, 2019
Friday Oct 04, 2019
Learn to LOVE showing up for your audience by speaking directly to them. Talking to the camera can be tough to get used to. What do I say? Where do I look? Do people want to hear from me? This episode covers the answers to those questions with simple tips and tricks to get you camera-ready and confident for your audience. These tips are most useful for Instagram Stories and Live but can be applied to other types of on-camera appearances as well.
This Week's News:
- The New Instagram Profile To Follow (TechCrunch)
- Sportily's New Podcast Feature (TechCrunch)
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Friday Sep 27, 2019
Friday Sep 27, 2019
You tweaked your resume to be just right. You aced the interview and are feeling confident about the possibility of a new job - your dream job. You get the phone call... but it's not the one you were expecting. It was a rejection call.
We've all been there or will be there at some point. Not getting what you think is your dream job hurts! From personal experience and from being on both sides of the hiring process, Abby shares how to handle the rejection call and the rejection email. She also shares three tips to help you get through this hard process.
This Week's News:
- McDonald's Develops A New Way To Apply For Jobs (The Verge)
- Tinder Launches A "Game Night" To Boost App Engagement (TechCrunch)
- Instagram's Message Request Update
Friday Sep 20, 2019
Friday Sep 20, 2019
Almost every platform has its own certificate program, but Facebook's remains the most elusive for a variety of reasons. As a certificate holder, Abby dives into the details. This episode covers what the exam is like, how to study and answers the question, "Is it really worth $300?" Let's dive in!
This Week's News:
- Forever 21's financial woes (Business Of Fashion)
- LinkedIn's new skills verification tool (Search Engine Journal)
- Why you may want to hold off on the new iPhone update (CNBC)
Friday Favorite:
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Friday Sep 13, 2019
Friday Sep 13, 2019
You spend 40 hours of your week at work and the majority of that time is probably spent at your desk. Make sure your desk is equipped with the items you need...but what items do you need? Today’s episode covers the essentials you NEED to have at your desk. Don’t worry, we get super specific on all the details.
This Week's News:
- Facebook Settles A Lawsuit (The Verge)
- SmileDirectClub Goes Public (TechCrunch)
- Story Update: Abby Goes Into A Closing Barney's New York
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Friday Sep 06, 2019
Friday Sep 06, 2019
It's the 20th episode of Working Girl Talk! To celebrate, we have a very special guest... Lauren St. Williams, the founder of PHXGirlboss.
PHXGirlboss is a collaborative community focused on highlighting the best that Phoenix has to offer. The community helps local women entrepreneurs and business owners by providing a supportive network and by offering events and opportunities to collaborate. PHXGirlboss is known for its authentic community and amazing networking events.
In today’s episode, we talk about how Lauren built this community, how to conquer shyness at networking events, how to make engaging in social media a positive experience, self-care and more!
Follow PHXGirlboss HERE
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This Week's News:
- The New iPhone (TechCrunch)
- The NFL Joins TikTok (TechCrunch)
- Disney D23 & the return of Lizzie McGuire (EW, The Verge)
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Friday Aug 30, 2019
Friday Aug 30, 2019
"I love making tough decisions," said no one ever.
It’s not always easy to come up with a definitive answer. Very few us would say we're very decisive, but it is possible to change that! Most decision-making falls short when fear steps in, fear of making the wrong choice, fear of change, all of that "fun" stuff. Have no fear (literally), because this episode covers six ways to help you in your decision-making process. It also includes an overview of one of my favorite processes called Fear-Setting, created by Tim Ferriss.
This Week's News:
A new private messaging app from Facebook is in the works (The Verge)
Peloton Is Going Public (TechCrunch)
Don't Bring Your MacBooks on These Airlines (The Verge)
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Friday Aug 23, 2019
Friday Aug 23, 2019
After several successful years of drafting and negotiating multi-million dollar commercial contracts for a global corporation, Lauren Ruiz realized the current model for legal services was not serving the needs of small business in the Phoenix community.
This led her to create Guide My Business, a place where she provides a proactive approach to legal services with monthly legal counsel and flat rate services to address the needs of businesses as they grow.
In this episode, we talk about Lauren’s inspiring story, what it's like leaving corporate life, building a community from scratch, when to seek legal help, and what you need to know as a business owner.
Check out Guide My Business
Follow Lauren HERE
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This Week's News:
- The Latest Instagram Hoax (The Verge, Wired)
- Apple's New Credit Card (CNN, TechCrunch)