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Lights, camera, action! Working Girl Talk is an award-winning podcast now for marketers who love pop culture. Join professor, marketer, and pop culture/TV fanatic, Abby Zufelt, for brand news, campaign breakdowns, and interviews with marketers and creators. Working Girl Talk is your source to stay on top of your marketing game, get inspired and have fun while doing it. Grab your popcorn, new episodes release weekly!!
Episodes
Friday Jan 31, 2020
Friday Jan 31, 2020
On this show, we love goals and the hustle, but sometimes, after working so hard you may find yourself uninspired and wondering, "Is it worth it?" and "What am I working so hard for?" Taking it a step further, sometimes once you reach your goals, you’re not as excited as you thought you’d be.
In this raw episode, Abby covers how to not give in to those negative thoughts and how to push through "Astronaut Syndrome" to find meaning in your goals again. Whether it's hustling to get that promotion, preparing for a marathon or starting a business, this episode is designed to change your mindset from "Should I even be doing this?" to "I have to be doing this!"
This Week's News:
- GrubHub is listing restaurants without their knowledge (The Verge)
- Amazon's Q4 numbers are in - and they're good (The Verge)
- Peloton's counter lawsuit gets thrown out (The Verge)
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Friday Jan 24, 2020
Friday Jan 24, 2020
Building a strong client relationship begins before you even have one! Yes, you read that right. As someone who has been a client and has been the one working with a client, in today's episode, Abby discusses the key components to building strong relationships and the key mistakes to avoid.
This Week's News:
- IGTV no longer has a button (The Verge)
- Things are looking good for Netflix (TechCrunch)
- SmileDirectClub doesn't want any negativity (The New York Times, The Verge)
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Friday Jan 17, 2020
Friday Jan 17, 2020
Have you ever wanted to build out your blog or website but just don't know where to start? In this episode, we talk about generating content ideas and tactical tips and tools to help you plan content and see results. Most of these tips can be applied to social media content strategy as well. Let's dive into the world of content strategies!
This Week's News:
- Baby Yoda's force saves Build A Bear (Business Insider & Mic)
- The Hummer is making a comeback (CNN)
- Away CEO is not stepping down (The Verge)
- Verizon's new search engine is privacy focused (The Verge)
- Make a playlist for your pet on Spotify (The Verge)
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Friday Jan 10, 2020
Friday Jan 10, 2020
In the first episode of 2020, we dive into the tips and tricks that can make the workday AMAZING. You can't control everything, but you can control yourself and your attitude. Start off the new year motivated and ready to manifest happiness with these tips.
This Week's News:
- Instagram's growth numbers are lower than usual (Search Engine Journal)
- A YouTuber's app gets over a million downloads (The Verge)
Friday Favorite: The planner I'm obsessed with
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Follow Working Girl Talk HERE
Friday Dec 27, 2019
Friday Dec 27, 2019
A decade in review: social media edition. As we head into 2020, we take a look back at the social media moments that made us, from The Mannequin Challenge to Area 51. It's also the perfect time to brush up on your goal setting for the new year. Abby walks through a variety of tips on how to set strategic intentions for 2020.
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Friday Dec 20, 2019
Friday Dec 20, 2019
Welcome to a special interview episode of Working Girl Talk! Joining us today is Marisella Bodrero, expert career coach. Marisella spent the last decade as a corporate recruiter for big brands like American Express. She also worked for the largest global recruiting company that served major brands like Bank of America, Rolls Royce, and Nike.
She has sat in thousands of interviews and salary negotiations and realized there was a specific method to which candidates were landing immediate interviews and offers. This specific method is what inspired Marisella to start packaging this exact formula to help women. Marisella went full-time working for herself as a career coach. In today’s episode, we talk salary negotiations, how to ask for a raise, job interview mistakes and so much more.
This Week's News:
- Ring is ringing in christmas with a breach (TechCrunch)
- FedEx vs. Amazon (CNBC)
Friday Dec 13, 2019
Friday Dec 13, 2019
What can make you happier, boost your self-esteem and may even improve your sleep? If you guessed gratitude, you're correct! If you type in "gratitude statistics" into Google, you'll run into a lot of amazing research. Gratitude is a big deal and just because Thanksgiving is over, doesn’t mean we should stop talking about it. In this episode, Abby dives into the research behind why gratitude can affect your happiness. Plus, we cover how to show gratitude in the workplace and how to incorporate it into your personal life.
P.S. stick around until the end of the episode for a very special Friday Favorite (hint: Google released their top search queries of 2019 and it's amazing).
This Week's News:
- Away's CEO steps down (TechCrunch)
- Google Chrome's new security feature (The Verge)
- A scooter company goes out of business in a crazy way... (The Verge)
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Friday Dec 06, 2019
Friday Dec 06, 2019
It’s the most wonderful time of year! Or the most stressful? The winter months and holiday season can sometimes feel not so jolly. In today’s episode, we’re diving into eight ways to help you cope with the winter blues, especially when it starts to affect your work performance.
This Week’s News:
- Instagram’s Explore page solved...kinda (The Verge)
- Tiffany & Co. sales are dropping. Can Louis Vuitton save them? (BoF)
- Happy birthday from Instagram...just kidding (The Verge)
- Postscript raises over $4.5 million to bring shopping to your texts (TechCrunch)
Friday Nov 22, 2019
Friday Nov 22, 2019
Think Pinterest is just for wedding inspo and DIY crafts? Think again. Although it is great for that, Pinterest can be a HUGE driver of traffic to your website. Because you’re combining both the elements of search and social, you have more power over your content on Pinterest than you do on other platforms. On this episode, we walk through five ways to maximize your Pinterest game if you're just starting out.
This Week's News:
- TikTok's "Link In Bio" Is Here (The Verge)
- Facebook's Secret New App (The Verge)
Friday Nov 15, 2019
Friday Nov 15, 2019
To celebrate the 30th episode of Working Girl Talk, we’re talking to Miss Arizona 2019 Jacqueline Thomas. We discuss Jacqueline's path to Miss Arizona (which has not been easy), how to withstand and persist through disappointment and failure, how to build confidence, and so much more!
Along with her busy schedule as Miss Arizona, Jacqueline is the founder of Lady Leaders, which helps empower women to stand up for what’s right through a variety of events and panel discussions. I cannot wait to cheer Jacqueline on at Miss America on NBC in December.
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This Week's News:
- Netflix & Nickelodeon Team Up (TechCrunch)
- Amazon's New Grocery Store (The Verge)
- Bonus: IG Hiding Likes in the U.S. Has Begun