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Lights, camera, action! Working Girl Talk is an award-winning podcast now for marketers who love pop culture. Join professor, marketer, and pop culture/TV fanatic, Abby Zufelt, for brand news, campaign breakdowns, and interviews with marketers and creators. Working Girl Talk is your source to stay on top of your marketing game, get inspired and have fun while doing it. Grab your popcorn, new episodes release weekly!!
Episodes
Friday Mar 27, 2020
Friday Mar 27, 2020
Going Live on Instagram can be intimidating, BUT it's also essential for brands to connect to their audiences. Have no fear! On this week's episode, we're covering what to do before going live and how to turn into an IG Live pro.
This Week's News:
- Instagram's new features for community building (Search Engine Journal)
- Beauty brands making a difference (NewBeauty)
Friday Mar 20, 2020
Friday Mar 20, 2020
Super excited about today's Working Girl guest! Felicia Romero has been a health and wellness coach for over 15 years. She is a former figure competitor and IFBB pro. She’s an 8x magazine cover model, public speaker, fitness coach and the host of Diet Dropout Podcast. She’s helped hundreds of people on their weight loss and mindset journey.
In this episode, we talk about her wellness journey, what it's like on a magazine cover shoot set, competing in figure competitions, self-worth, balancing fitness and healthy eating as a working woman, developing a positive relationship with food - and with yourself, and more!
FOLLOW Felicia HERE
This Week's News:
- Facebook to give $100 million to small businesses (Inc.)
- Facebook releases a new desktop layout (TechCrunch)
- Penguins take over She'd Aquarium (CapitalFM, The Verge)
- Louis Vuitton's parent company will start making hand sanitizer (ABC News)
Remember to rate, review and subscribe to Working Girl Talk!
Monday Mar 16, 2020
Monday Mar 16, 2020
With the current state of the world, I thought now would be the perfect time to talk about remote work! Working remote is fun because it’s a new and fresh environment, but there are some things to watch out for. I’ve gathered the tips that work for me and I also turned to the experts and did some research for this episode, as well!
Remote work will probably touch all of us at some point but due to these circumstances I did divide this episode up into two parts. Part one: the actual logistics of remote work and how you can kill it and be productive. Part two: how to add joy and cheer to a long-term remote situation. We got this!
Friday Mar 06, 2020
Friday Mar 06, 2020
You may have seen that "Boost Post" button next to your Facebook or Instagram post... but when should you use it? In today's episode, we're talking boosted posts vs. ads on social media. We'll cover the main differences and factors to help you decide which one is your best option.
Before you think, "this doesn’t apply to me" - think again. If you work in marketing, social media, are a business owner, a college student or a side hustler, this episode is for you. At some point in your life you may need to know the best option for advertising on Facebook and here it is for free on Working Girl Talk.
This Week's News:
- Twitter's new feature seems familiar... (The Verge)
- Pinterest takes on misinformation (The Verge)
- A halt in Baby Yoda toy production (CNN)
- Kohl's is aiming to fix its women's line (CNBC)
FOLLOW Working Girl Talk HERE
Friday Feb 28, 2020
Friday Feb 28, 2020
An exciting episode with Risa Kostis, stylist and owner of RISTYLE Consulting and co-founder of The Rescue Kit Company.
RISTYLE Consulting is a boutique styling company that specializes in bridal styling, one-to-one client styling, and wardrobe shopping & editing. Risa and her work have been featured on Huffington Post, E!, Scottsdale Modern Luxury and so much more. After a serious car accident, Risa began to experience the intricacies of physical and emotional scars. At the same time, she decided that nothing would stop her from reaching her dream - even if she didn't know exactly where and what that dream would be.
Her path has been filled with many diverse experiences, including: college cheerleading, bridal hair and makeup, fashion buying, fashion publicity in NYC, and now styling - she is the true definition of a business woman who is making her own path and killing it!
On this episode, we talk about the many twists and turns of Risa’s path, an emotional journey after a serious car accident, tips for consultants in every industry, fashion for the workplace, manifesting your dreams and more. I loved hearing Risa's story and you will too!
Follow RISTYLE Consulting HERE
Follow The Rescue Kit Company HERE
Follow Working Girl Talk HERE
This Week's News:
- JIF vs. GIF (CNN Business)
- Netflix releases Top 10 (Netflix, Mashable)
- TSA bans TikTok (The Verge)
Friday Feb 21, 2020
Friday Feb 21, 2020
Maybe you received a “per my last email” or maybe it was that "FYI" or what about a "please advise"? The world of workplace emails can be confusing - and let’s face it, unproductive. But email is an essential way to communicate at work and a great way keep track of previous conversations and tasks. Mean emails happen but since you can only control yourself, there are a few things you can do to make it a better experience for everyone. In this episode, we're talking tips and tricks on handling not-so-friendly emails.
This Week's News:
- Watch "To All The Boys" on Netflix for free (The Verge)
- Top 10 best companies to work for in the U.S. (Great Place To Work, Business Wire)
- Best states for business (24/7 Wall St.)
FOLLOW Working Girl Talk HERE
Friday Feb 14, 2020
Friday Feb 14, 2020
On today's episode, we chat with Chelsea Hamilton of Simple Jane! Simple Jane is a business created for women who wanted to experience the healing power of CBD products that work, without the stigma of cannabis.
Before going into this interview, I had no clue about anything CBD-related. Chelsea explains the science of CBD and how she became the co-founder of Simple Jane. We talk business partnerships (her co-founder is her mom!), how to make partnerships really work, how learning the 5 love languages helped her in business and awesome tips for working women when it comes to finding a business coach. Enjoy!
Learn more about Simple Jane
Follow Simple Jane HERE
Follow Working Girl Talk HERE
Friday Feb 07, 2020
Friday Feb 07, 2020
By the time you get home from work, the last thing you want to do is take a picture and think of a caption. But how is a working girl supposed to keep that digital brand alive? Two words: content batching. On this episode, we talk how to batch content in advance and what to avoid while doing it.
Designed to be a follow-up to episode #37: "A Beginner’s Guide to Making a Content Strategy" - let's dive in!
This Week's News:
- Byte ("the new Vine") gets over a million downloads (TechCrunch)
- Ancestry is laying off employees in the midst of slow growth (CNBC)
Follow Working Girl Talk HERE
Friday Jan 31, 2020
Friday Jan 31, 2020
On this show, we love goals and the hustle, but sometimes, after working so hard you may find yourself uninspired and wondering, "Is it worth it?" and "What am I working so hard for?" Taking it a step further, sometimes once you reach your goals, you’re not as excited as you thought you’d be.
In this raw episode, Abby covers how to not give in to those negative thoughts and how to push through "Astronaut Syndrome" to find meaning in your goals again. Whether it's hustling to get that promotion, preparing for a marathon or starting a business, this episode is designed to change your mindset from "Should I even be doing this?" to "I have to be doing this!"
This Week's News:
- GrubHub is listing restaurants without their knowledge (The Verge)
- Amazon's Q4 numbers are in - and they're good (The Verge)
- Peloton's counter lawsuit gets thrown out (The Verge)
FOLLOW Abby HERE
FOLLOW Working Girl Talk HERE
Friday Jan 24, 2020
Friday Jan 24, 2020
Building a strong client relationship begins before you even have one! Yes, you read that right. As someone who has been a client and has been the one working with a client, in today's episode, Abby discusses the key components to building strong relationships and the key mistakes to avoid.
This Week's News:
- IGTV no longer has a button (The Verge)
- Things are looking good for Netflix (TechCrunch)
- SmileDirectClub doesn't want any negativity (The New York Times, The Verge)
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Follow Abby