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Lights, camera, action! Working Girl Talk is an award-winning podcast now for marketers who love pop culture. Join professor, marketer, and pop culture/TV fanatic, Abby Zufelt, for brand news, campaign breakdowns, and interviews with marketers and creators. Working Girl Talk is your source to stay on top of your marketing game, get inspired and have fun while doing it. Grab your popcorn, new episodes release weekly!!
Episodes
Friday May 01, 2020
Friday May 01, 2020
Lisa Song Sutton is a businesswoman, entrepreneur, advocate for women, and Miss Nevada United States 2014. Lisa is a lawyer turned entrepreneur and is currently a candidate for U.S. Congress. Lisa started her first business, Sin City Cupcakes, nearly 8 years ago, and today it is an iconic Las Vegas staple. Lisa is also co-founder of Ship Las Vegas, Elite Homes - Christie’s International Real Estate, and Liquid & Lace swimwear.
In this episode:
- How she launched four different businesses
- How to find a mentor
- Why community-building helps your business
- How to excel at customer service (and why ALL businesses need to be focused on it)
- Her leap into politics
She's done it all and has so much knowledge to share! Please enjoy this episode with Lisa.
Follow Lisa HERE
Follow Working Girl Talk HERE
Friday Apr 24, 2020
Friday Apr 24, 2020
Welcome to a bite-sized episode of Working Girl Talk! In today's show, we are sharing some tips and tools to staying connected virtually during this unprecedented time. This is mostly a reminder to let you know: you are not alone! It may feel lonely right now, but there are a variety of ways to stay connected to friends, family and your community - let's dive in!
In May, join us for a FULL month of in-depth interview episodes! And, remember to review the podcast if you haven't yet.
This Week's News:
- Google's helpful new update (Search Engine Journal)
- Facebook launched location display for large accounts (TechCrunch)
- An update on the Streaming Wars (The Verge)
FOLLOW Working Girl Talk on Instagram
Friday Apr 17, 2020
Friday Apr 17, 2020
Diana Elizabeth Steffen does it all! She is a photographer, blogger, influencer, creative, and storyteller. She studied journalism and ended up working in Hollywood. She left the corporate world behind to pursue her graphic design and photography side hustle. Now, she’s grown her personal brand and business. She’s faced a lot of different situations throughout her career and she has amazing insight for the working girl!
We talk about:
Approaching people on the red carpet and her time at E! News
Why you should be asking for a raise every year (and how to do it right!)
Leaving corporate to start your own business
Having a healthy social media mindset
Letting go of comparison
Staying organized as an entrepreneur
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FOLLOW Diana HERE and VISIT her website
FOLLOW Working Girl Talk HERE
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This Week's News:
- YouTube launches a free, DIY video tool (TechCrunch)
- Instagram adds stickers for restaurants to sell gift cards (The Verge)
- Three tech companies can now offer small business loans (TechCrunch)
Friday Apr 10, 2020
Friday Apr 10, 2020
In a world full of content at every corner, do you ever feel like you’re just like everyone else? How do you be unique when everyone is learning the same dance on TikTok? How do we really be original and unique? Is that even possible? This is a difficult topic, but a fascinating one. In this episode, we discuss what makes up your original self and practical ways to harness originality and uniqueness. Let's dive in!
This week's news:
- Disneyland releases churro recipe (Disney Parks)
- Free office noises (The Verge)
- Facebook releases "quiet mode" (TechCrunch)
Friday Apr 03, 2020
Friday Apr 03, 2020
Welcome back to Working Girl Talk!
Matiana Gregory, is the owner and lead designer of DANG! Fine, Rentals & Designs, one of the largest and well-known boutique rental companies in Phoenix, Arizona - and the country. Matiana and her team transform event spaces into ‘environmental experiences’ that bring people together. She travels the world to get unique pieces or she custom designs them herself. You can find their unique designs and experiences at weddings, private parties, corporate events, and Fortune 500 companies. Matiana is a go-getter! Working Girl Talk had the chance to visit the Dang! Fine warehouse and see where the magic happens during this interview - it’s incredible!
In this episode, we talk about her journey through entrepreneurship, moving from LA to Phoenix to start her dream company, the creative process, how to dive into this unique industry, and SO MUCH more.
Friday Mar 27, 2020
Friday Mar 27, 2020
Going Live on Instagram can be intimidating, BUT it's also essential for brands to connect to their audiences. Have no fear! On this week's episode, we're covering what to do before going live and how to turn into an IG Live pro.
This Week's News:
- Instagram's new features for community building (Search Engine Journal)
- Beauty brands making a difference (NewBeauty)
Friday Mar 20, 2020
Friday Mar 20, 2020
Super excited about today's Working Girl guest! Felicia Romero has been a health and wellness coach for over 15 years. She is a former figure competitor and IFBB pro. She’s an 8x magazine cover model, public speaker, fitness coach and the host of Diet Dropout Podcast. She’s helped hundreds of people on their weight loss and mindset journey.
In this episode, we talk about her wellness journey, what it's like on a magazine cover shoot set, competing in figure competitions, self-worth, balancing fitness and healthy eating as a working woman, developing a positive relationship with food - and with yourself, and more!
FOLLOW Felicia HERE
This Week's News:
- Facebook to give $100 million to small businesses (Inc.)
- Facebook releases a new desktop layout (TechCrunch)
- Penguins take over She'd Aquarium (CapitalFM, The Verge)
- Louis Vuitton's parent company will start making hand sanitizer (ABC News)
Remember to rate, review and subscribe to Working Girl Talk!
Monday Mar 16, 2020
Monday Mar 16, 2020
With the current state of the world, I thought now would be the perfect time to talk about remote work! Working remote is fun because it’s a new and fresh environment, but there are some things to watch out for. I’ve gathered the tips that work for me and I also turned to the experts and did some research for this episode, as well!
Remote work will probably touch all of us at some point but due to these circumstances I did divide this episode up into two parts. Part one: the actual logistics of remote work and how you can kill it and be productive. Part two: how to add joy and cheer to a long-term remote situation. We got this!
Friday Mar 06, 2020
Friday Mar 06, 2020
You may have seen that "Boost Post" button next to your Facebook or Instagram post... but when should you use it? In today's episode, we're talking boosted posts vs. ads on social media. We'll cover the main differences and factors to help you decide which one is your best option.
Before you think, "this doesn’t apply to me" - think again. If you work in marketing, social media, are a business owner, a college student or a side hustler, this episode is for you. At some point in your life you may need to know the best option for advertising on Facebook and here it is for free on Working Girl Talk.
This Week's News:
- Twitter's new feature seems familiar... (The Verge)
- Pinterest takes on misinformation (The Verge)
- A halt in Baby Yoda toy production (CNN)
- Kohl's is aiming to fix its women's line (CNBC)
FOLLOW Working Girl Talk HERE
Friday Feb 28, 2020
Friday Feb 28, 2020
An exciting episode with Risa Kostis, stylist and owner of RISTYLE Consulting and co-founder of The Rescue Kit Company.
RISTYLE Consulting is a boutique styling company that specializes in bridal styling, one-to-one client styling, and wardrobe shopping & editing. Risa and her work have been featured on Huffington Post, E!, Scottsdale Modern Luxury and so much more. After a serious car accident, Risa began to experience the intricacies of physical and emotional scars. At the same time, she decided that nothing would stop her from reaching her dream - even if she didn't know exactly where and what that dream would be.
Her path has been filled with many diverse experiences, including: college cheerleading, bridal hair and makeup, fashion buying, fashion publicity in NYC, and now styling - she is the true definition of a business woman who is making her own path and killing it!
On this episode, we talk about the many twists and turns of Risa’s path, an emotional journey after a serious car accident, tips for consultants in every industry, fashion for the workplace, manifesting your dreams and more. I loved hearing Risa's story and you will too!
Follow RISTYLE Consulting HERE
Follow The Rescue Kit Company HERE
Follow Working Girl Talk HERE
This Week's News:
- JIF vs. GIF (CNN Business)
- Netflix releases Top 10 (Netflix, Mashable)
- TSA bans TikTok (The Verge)