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Lights, camera, action! Working Girl Talk is an award-winning podcast now for marketers who love pop culture. Join professor, marketer, and pop culture/TV fanatic, Abby Zufelt, for brand news, campaign breakdowns, and interviews with marketers and creators. Working Girl Talk is your source to stay on top of your marketing game, get inspired and have fun while doing it. Grab your popcorn, new episodes release weekly!!
Episodes
Friday Jul 10, 2020
Friday Jul 10, 2020
Welcome to a special edition episode of Working Girl Talk! We are diving into the current and past headlines, issues and theories concerning TikTok.
This is in no way to scare anyone or to take a side. This episode is designed to inform you about what it going on so you can make your own informed decisions. Let us know what you think of this special edition episode on IG.
Episode sources:
- A visual timeline of TikTok’s rise (TechAsia)
- The FTC report
- TikTok Is Being Investigated Over Children's Data - Again (Forbes)
- Does TikTok pose a national security threat? Two senators think so (USA Today)
- TikTok is a national security threat, US politicians say. Here's what experts think (CNN)
- Simple Apple Security Hack: If You Have An iPhone And MacBook, Look Away Now (Forbes)
- Beware If You Use TikTok On Your iPhone (Forbes)
- Warning—Apple Suddenly Catches TikTok Secretly Spying On Millions Of iPhone Users (Forbes)
- TikTok: Beneath Its Fun Exterior Lies A Sinister Purpose (Forbes)
- Anonymous Hackers Target TikTok (Forbes)
- TikTok ban undercuts ByteDance in one of the world's biggest digital markets (CNN)
- TikTok Introduces New Ad Platform Amidst Calls For Ban (Forbes)
- TikTok Transparency Report (TikTok)
- TikTok likes and views are broken as community worries over potential US ban (TechCrunch)
- TikTok's problem (Forbes)
Friday Jul 03, 2020
Friday Jul 03, 2020
So excited to have Trudy Bourgeois with us today!
She is one of America's leading experts on transformational leadership and a highly regarded leader in the field of leadership and diversity and inclusion. She is the founder and CEO of the Center for Workforce Excellence and has been leading the organization for nearly two decades. She is also a published author and well-known speaker.
In this episode:
- Trudy's story and how she got into this space
- Starting the Center for Workforce Excellence
- How to have courageous conversations
- Being mindful of inclusion at work
- Understanding bias
- Allyship and what it actually means
FOLLOW Trudy Bourgeois and BUY her book
FOLLOW Working Girl Talk
This Week's News:
- The Facebook ad boycott (The Verge)
- Booking.com's supreme court ruling (The Verge)
- New resource for understanding YouTube SEO (Search Engine Journal)
Friday Jun 26, 2020
Friday Jun 26, 2020
This week, I am SUPER excited to have Kumari Fulbright with us. Kumari does it all! She is a relocation specialist for athletes and entertainers - which means she’s a pro at building a network and personal brand.
She’s also the founder of Freedom Initiative Project, a not-for-profit organization that assists women emerging from abusive relationships, released from incarceration or any life situation resulting in dislocation.
In this episode, we dive into:
- Kumari’s career journey
- Working with high-profile clients
- How to talk to the person you want to at networking events
- Using formal education to network
- Nurturing your network
- Building a personal brand
- Starting a non-profit
Learn more about Freedom Initiative Project
Follow Kumari & Freedom Initiative Project
Follow Working Girl Talk
Friday May 29, 2020
Friday May 29, 2020
Did you know finances don’t have to be scary?! Today we’re chatting with Louise Hipperson, owner of The Finance Agency.
The Finance Agency’s mission is to empower business owners to understand their finances. In true WGT fashion, Louise owns her own company empowering other biz owners while working her 9-to-5 in finance too!
In this episode we talk about moving to America, making friends when you move for a job - which affects so many working women, organizing finances and so much more.
Show Notes:
Follow The Finance Agency on social
Follow Working Girl Talk and your host, Abby - tag us when you're listening to the show so we can share!
This Week's News:
- Facebook launches 15 new Blueprint courses (Social Media Today)
- Catchup, an audio-only phone app, is released (TechCrunch)
- Instagram starts "Guides" to provide more context (Social Media Today)
- IGTV and IG LIVE ads are here—and it's a big deal (The Verge)
Friday May 22, 2020
Friday May 22, 2020
On today’s episode, we’re joined by luxury real estate pro, Maya Vander. You may know her from the Netflix reality show, “Selling Sunset.” The second season launches today, May 22, and what better way to celebrate than talk to the real estate girlboss herself!
In this episode, we talk about Maya’s childhood, moving from Israel to L.A., how she got into high-end real estate (and how you can too!), how to build connections, balancing work and travel while being a mom and so much more!
Show Notes:
Follow Maya on IG
Watch "Selling Sunset" on Netflix
Follow Working Girl Talk and your host, Abby - tag us when you're listening to the show so we can share!
This Week's News:
- Facebook buys GIPHY and what it means (The Verge)
- LinkedIn launches polls (Social Media Today)
- Google is offering free skills training (Social Media Today)
Friday May 15, 2020
Friday May 15, 2020
Today, we welcome Nisha Btesh to Working Girl Talk!
She is an artist, creator, business owner and designer. She does it all! She’s the founder of Hola Gwapa. Hola Gwapa is an online shop, community & blog that connects, celebrates & supports female artists & entrepreneurs. In this episode, we talk about her career journey working in textile design and as an artist, her experience at New York Fashion Week, launching her company, the many hats a business owner has to wear and so much more.
FOLLOW Hola Gwapa
This Week's News:
- Pinterest's new Shopify integration (Social Media Today)
-Spotify launches "Group Sessions" (The Verge)
- Twitter goes remote forever (The Verge)
- Google Chrome gets organized (TechCrunch)
FOLLOW Working Girl Talk and your host, Abby Zufelt.
Friday May 08, 2020
Friday May 08, 2020
Today's episode with Christina Hawatmeh is packed with knowledge!
Christina Hawatmeh is the founder of Scopio, a photo marketplace of over 200,000 images from over 150 countries where ANYONE can submit great images and make MONEY! They filter, curate and tag with AI to make it super easy, and have thousands of creatives building the next generation of ideas and businesses with diverse images.
In this episode:
- Launching a tech company
- Pivoting your business ideas
- Diversity in imagery
- Pitching your business
- Image usage rights & How stock photos can save you time
FOLLOW Christina & FOLLOW Scopio
This week's News:
Google Meet launches (TechCrunch)
Google's algorithm update (Search Engine Journal)
There are 44 million streaming "moochers" (TechCrunch)
FOLLOW Working Girl Talk
Friday May 01, 2020
Friday May 01, 2020
Lisa Song Sutton is a businesswoman, entrepreneur, advocate for women, and Miss Nevada United States 2014. Lisa is a lawyer turned entrepreneur and is currently a candidate for U.S. Congress. Lisa started her first business, Sin City Cupcakes, nearly 8 years ago, and today it is an iconic Las Vegas staple. Lisa is also co-founder of Ship Las Vegas, Elite Homes - Christie’s International Real Estate, and Liquid & Lace swimwear.
In this episode:
- How she launched four different businesses
- How to find a mentor
- Why community-building helps your business
- How to excel at customer service (and why ALL businesses need to be focused on it)
- Her leap into politics
She's done it all and has so much knowledge to share! Please enjoy this episode with Lisa.
Follow Lisa HERE
Follow Working Girl Talk HERE
Friday Apr 24, 2020
Friday Apr 24, 2020
Welcome to a bite-sized episode of Working Girl Talk! In today's show, we are sharing some tips and tools to staying connected virtually during this unprecedented time. This is mostly a reminder to let you know: you are not alone! It may feel lonely right now, but there are a variety of ways to stay connected to friends, family and your community - let's dive in!
In May, join us for a FULL month of in-depth interview episodes! And, remember to review the podcast if you haven't yet.
This Week's News:
- Google's helpful new update (Search Engine Journal)
- Facebook launched location display for large accounts (TechCrunch)
- An update on the Streaming Wars (The Verge)
FOLLOW Working Girl Talk on Instagram
Friday Apr 17, 2020
Friday Apr 17, 2020
Diana Elizabeth Steffen does it all! She is a photographer, blogger, influencer, creative, and storyteller. She studied journalism and ended up working in Hollywood. She left the corporate world behind to pursue her graphic design and photography side hustle. Now, she’s grown her personal brand and business. She’s faced a lot of different situations throughout her career and she has amazing insight for the working girl!
We talk about:
Approaching people on the red carpet and her time at E! News
Why you should be asking for a raise every year (and how to do it right!)
Leaving corporate to start your own business
Having a healthy social media mindset
Letting go of comparison
Staying organized as an entrepreneur
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FOLLOW Diana HERE and VISIT her website
FOLLOW Working Girl Talk HERE
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This Week's News:
- YouTube launches a free, DIY video tool (TechCrunch)
- Instagram adds stickers for restaurants to sell gift cards (The Verge)
- Three tech companies can now offer small business loans (TechCrunch)