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Lights, camera, action! Working Girl Talk is an award-winning podcast now for marketers who love pop culture. Join professor, marketer, and pop culture/TV fanatic, Abby Zufelt, for brand news, campaign breakdowns, and interviews with marketers and creators. Working Girl Talk is your source to stay on top of your marketing game, get inspired and have fun while doing it. Grab your popcorn, new episodes release weekly!!
Episodes
Friday Sep 18, 2020
Friday Sep 18, 2020
Given the popularity of Netflix's newest documentary The Social Dilemma, today's episode dissects the movie and talks about how you can check what data Facebook and Google know about you. Your host, Abby, a professional digital marketer, will break down how this data is used for advertising and how you can take more control of it. We'll also dive into a discussion about the real threats that social media poses on mental health. Get ready for a thought-provoking episode!
Your Data Checklist:
- Don’t use Facebook to log into to other accounts.
- Complete the data assignments that are discussed in the episode.
- Purchase a VPN.
- Use really secure passwords.
- Pay attention to the cookie/privacy policies you accept on websites. You don’t have to accept.
Resources:
- What ‘The Social Dilemma’ misunderstands about social networks (The Verge)
- How to download your Facebook data (Wired)
This Week's News:
- A patent for active links in IG captions - for a price (The Verge, Protocol)
- YouTube's new TikTok-esque test (TechCrunch)
- You can listen to Working Girl Talk (and other podcasts) on Amazon Music (The Verge)
- This reality tv show is out of this world - literally (The Verge)
Friday Sep 11, 2020
Friday Sep 11, 2020
Have you ever wondered how people make money off their blog or website? How does your website even get found in the first place?
We are BIG fans of SEO here at Working Girl Talk so you will LOVE today's episode with SEO strategist Stefanie Becker.
Stefanie Becker is the owner of the boutique SEO agency Stefanie Becker Digital, as well as the creator of the online course, SEO for Creatives.
In this episode:
- Working at an agency right out of college
- How to create an SEO strategy
- Wordpress vs. SquareSpace
- All about affiliate links
- Advertising on your own site
- Her favorite SEO tools
CLICK HERE FOR YOUR SEO FREEBIE
This Week's News:
- "Alexa, print my documents!" (TechCrunch)
- United Airlines security bug (TechCrunch)
- Facebook's blast from the past with Facebook Campus (TechCrunch)
- Gateway computers makes a comeback (Forbes)
FOLLOW Working Girl Talk
Friday Sep 04, 2020
Friday Sep 04, 2020
Raise your hand if this year has take a toll on you! You are not alone. There have been a lot of shifts and changes this year, it's hard to keep up.
Today's episode dives into navigating risk and change during uncertain times and who better to teach us then Megan Accardo?!
Megan is a former family therapist turned entrepreneur and leadership coach. Her mission is to guide you to find greater connection and impact in whatever company, position or title you have. She also hosts her own podcast, "Power Your Purpose."
In this episode:
- How to navigate risk and change during uncertain times
- Clarifying your career roadmap
- How to be a better communicator in the workplace
- Communicating in this digital work environment
- Finding balance and avoiding burnout
Visit Megan's website and follow Megan on Instagram
This Week's News:
- Google's new certificates are changing higher ed (Search Engine Journal)
- Do more Instagram carousels (Search Engine Journal)
- Toaster Strudel's marketing collab is SO FETCH! (People)
FOLLOW Working Girl Talk on Instagram to stay in the know.
Friday Aug 28, 2020
Friday Aug 28, 2020
Are your thoughts holding you back? Sometimes, you may not even notice the limiting beliefs that are keeping you stuck in the same place.
Today's episode is all above overcoming self-doubt and limiting beliefs. Janelle Lynnae, founder of Next Level Confident, joins us to discuss her personal journey with depression and self-sabotage, and how she shifted her mindset. She helps self-conscious women become self- assured - sign me up!
In This Episode:
- Her personal journey through depression
- Identifying and overcoming self-limiting beliefs
- Looking at your life from a bird’s-eye view - is my life in the trajectory i want?
- Confidence in job interviews
- Enneagrams in the workplace
- When should I get a coach?
FOLLOW Janelle and check out Next Level Confident
Take the enneagram here
This Week's News:
- Walmart joins the TikTok bid? (CNBC
- Microsoft says goodbye to Internet Explorer (Forbes, Independent)
- Online sales are BOOMING (Forbes, TechCrunch, CNBC)
- Chrome will let you know if webforms are safe (Forbes, Engadget)
Friday Aug 21, 2020
Friday Aug 21, 2020
If you've ever felt bogged down by burnout or wanted to know how to fully optimize your job, side hustle or business - this one is for you!
Kristin Molenaar, is on a personal mission to eradicate entrepreneurial stress and help her clients work less & make more. She runs YesBoss, a virtual agency that partners with solopreneurs as their one-stop business building team. They hit six figures in 2018, while she worked an average of just 5 hours per week. The hacks she’s discovered are simple and she’s sharing them with us today!
Download the 80/20 model resource Kristin refers to in the episode.
Friday Aug 14, 2020
Friday Aug 14, 2020
Today's guest is Sophia Sunwoo, the founder of Ascent Strategy, where she helps women-led startups get their companies off the ground through startup coaching and programs.
Sophia is a Forbes 30 Under 30 honoree and has been recognized for her entrepreneurial endeavors in Forbes, ELLE Magazine, and on the TEDx stage.
In this episode:
- Starting a clothing company out of her dorm room - and then selling it
- Launching a water non-profit
- Thee reason why new startups struggle with generating consistent revenue for their business
- Conquering mindsets that can hold you back
- Setting prices in your business
- The secret to building a startup brand that’s attention-worthy
FOLLOW Sophia on Instagram & check out Sophia's website for startup and entrepreneurial advice
This week's news:
- Blockbuster is back - kinda (Marketing Dive)
- Disney's Fox rebrand (The Verge)
- Domo's "Data Never Sleeps" chart (Social Media Today)
Friday Aug 07, 2020
Friday Aug 07, 2020
Have you ever wanted to start your own cosmetics line?
Today’s guest on Working Girl Talk is Eve Dawes! Eve Dawes is the founder of Dawes Custom Cosmetics, a custom lipstick experience where you can create your own perfect, unique custom color lipstick that's cruelty-free.
Eve is also a certified personal trainer, pageant queen( Mrs. Nevada United States 2017), WBFF Pro, fitness blogger, podcaster and national judge with a wealth of knowledge & passion for performing, coaching & empowering girls with a desire to be the best.
This episode is packed with wellness, health and beauty gold!
In this episode:
- Her career as a professional dancers leading her to fitness
- Creating healthy eating habits
- Motivation in fitness
- How to avoid overeating
- Don’t be a afraid to evolve your brand
- Launching a Cosmetics Company
- Finding cruelty-free brands
Show Links:
FOLLOW Eve Dawes on Instagram
FOLLOW Dawes Custom Cosmetics
Learn more about Dawes Custom Cosmetics
Listen to Eve's podcast, Glamour & Gains
This week's news:
- The battle of the social media platforms - and IG Reels (The Verge, Axios, Fox Business)
- A Twitter subscription model? (Search Engine Journal)
- YouTube ends community captions (The Verge)
Join the Working Girl Talk community!
Friday Jul 31, 2020
Friday Jul 31, 2020
Today, we chat with Cathey Kuo! Cathey is an entrepreneur, real estate broker and investor.
In this episode:
- Cathey's entrepreneurial upbringing
- Preparing yourself financially to go into business
- Getting comfortable talking about money
- Real estate investing
- Being and advisor, not a salesperson
- Biggest tip on working with clients
- Why you should always offer a consultation
FOLLOW Cathey on IG
FOLLOW Working Girl Talk on IG
Friday Jul 24, 2020
Friday Jul 24, 2020
Shannon Lutz is a powerhouse. She is the founder & CEO of The Social Bungalow. She’s a speaker, educator and marketing expert! Her company helps female entrepreneurs market their expertise and structure their online businesses for big-picture profit.
Get your notepads ready, because this episode has some fantastic takeaways.
In this episode:
- From corporate to CEO of her own biz
- Letting go of fear of saturation that holds you back
- How to utilize FOMO for good!
- Building an email list (Is it for you?)
- Growing an ENGAGED audience
- Hashtags
- How "Sacred Tuesday" helps her business
- When it’s time to start charging for your expertise
FOLLOW Shannon on IG & check out The Social Bungalow website
FOLLOW Working Girl Talk
This Week's News:
- Instagram Launches Personal Fundraisers (Social Media Today)
- Hulu launches new ad platform (Search Engine Journal)
- Google faces privacy lawsuit (Search Engine Journal)
Friday Jul 17, 2020
Friday Jul 17, 2020
Today, we welcome Gina Radke to the show! She has been navigating the business world for over twenty years as a successful business owner, entrepreneur, investor, and economic influencer. She is the owner and CEO of an aerospace manufacturing company, Galley Support Innovations, and she serves as an international trade advisor to the U.S Congress.
Gina is a speaker, coach and author who has mentored entrepreneurs from across the globe. She is well known for her involvement in community service and empowering others with economic opportunities.
In this episode:
- Letting go of imposter syndrome
- Getting a start in a new role and industry
- Misconceptions in the manufacturing/engineering industry
- Learning lesson as a company leader
- Why a CEO should have multiple leadership styles
- Employee engagement tips
- Proudest moment as a business owner
- Being your truest self in life and business
Buy Gina’s book "More Than" & learn more about Gina
FOLLOW Gina Radke
FOLLOW Working Girl Talk
This Week's News:
- Pinterest updates algorithm (Search Engine Journal)
- DoorDash and Walgreens team up (CNBC)
- Wells Fargo bans TikTok (The Verge)
- Byte climbs app store charts (Social Media Today)