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Lights, camera, action! Working Girl Talk is an award-winning podcast now for marketers who love pop culture. Join professor, marketer, and pop culture/TV fanatic, Abby Zufelt, for brand news, campaign breakdowns, and interviews with marketers and creators. Working Girl Talk is your source to stay on top of your marketing game, get inspired and have fun while doing it. Grab your popcorn, new episodes release weekly!!
Episodes

Friday Mar 06, 2020
Boost vs. Ad: When To Boost a Social Post or Make an Ad Campaign
Friday Mar 06, 2020
Friday Mar 06, 2020
You may have seen that "Boost Post" button next to your Facebook or Instagram post... but when should you use it? In today's episode, we're talking boosted posts vs. ads on social media. We'll cover the main differences and factors to help you decide which one is your best option.
Before you think, "this doesn’t apply to me" - think again. If you work in marketing, social media, are a business owner, a college student or a side hustler, this episode is for you. At some point in your life you may need to know the best option for advertising on Facebook and here it is for free on Working Girl Talk.
This Week's News:
- Twitter's new feature seems familiar... (The Verge)
- Pinterest takes on misinformation (The Verge)
- A halt in Baby Yoda toy production (CNN)
- Kohl's is aiming to fix its women's line (CNBC)
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