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Lights, camera, action! Working Girl Talk is an award-winning podcast now for marketers who love pop culture. Join professor, marketer, and pop culture/TV fanatic, Abby Zufelt, for brand news, campaign breakdowns, and interviews with marketers and creators. Working Girl Talk is your source to stay on top of your marketing game, get inspired and have fun while doing it. Grab your popcorn, new episodes release weekly!!
Episodes
Friday Dec 11, 2020
Friday Dec 11, 2020
Today’s episode is a Working Girl Talk first - a social media and marketing roundtable with Alexa and Natalie of Content & Cocktails!
A group of marketing working girls talk their favorite social media hot topics and discuss where they think these trends are going in 2021.
In this episode, we discuss:
TikTok:
- Why TikTok blew up in 2020
- What does success look like?
- Fave TikTok accounts
Instagram Reels:
- Will it last?
- Facebook’s past with new features
- Do's & don’ts of Reels
Influencers:
- How the industry has changed this year
- TikTok’s challenges for influencing
- Who is doing influencer marketing well?
- Is it too late to become an “influencer”?
Digital community building:
- Creating brand evangelists
- Facebook groups, yay or nay?
- Biggest mistake made in Facebook Groups
FOLLOW:
Alexa (@alexa_gberg), Natalie (@natalieepeterss) and @contentandcocktails
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