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Lights, camera, action! Working Girl Talk is an award-winning podcast now for marketers who love pop culture. Join professor, marketer, and pop culture/TV fanatic, Abby Zufelt, for brand news, campaign breakdowns, and interviews with marketers and creators. Working Girl Talk is your source to stay on top of your marketing game, get inspired and have fun while doing it. Grab your popcorn, new episodes release weekly!!
Episodes
Friday Sep 25, 2020
Friday Sep 25, 2020
We all WANT press, but are our brands actually ready for it? What’s the point of press when there’s no goal behind it? Today’s guest is exactly what you need. Des Dickerson is the VP of public relations and digital marketing and the cofounder of Creative Label. She has worked behind the scenes of major TV shows and networks such as The Dr.Phil Show, Lifetime, HGTV, and YouTube. Get ready to take notes!
In this episode:
- Des’s career journey
- How to make sure your brand is pr ready
- The elements of a perfect pitch
- Her advice for new business owners
- Learning lessons from 2020
FOLLOW Des and Creative Label on Instagram
FOLLOW Working Girl Talk for workplace memes, inspiration and updates on new episodes.
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