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Lights, camera, action! Working Girl Talk is an award-winning podcast now for marketers who love pop culture. Join professor, marketer, and pop culture/TV fanatic, Abby Zufelt, for brand news, campaign breakdowns, and interviews with marketers and creators. Working Girl Talk is your source to stay on top of your marketing game, get inspired and have fun while doing it. Grab your popcorn, new episodes release weekly!!
Episodes
Friday Oct 16, 2020
Friday Oct 16, 2020
Maybe you’re launching a product or having an event. You have social posts, emails and ads created and scheduled. It’s perfect! BUT… are you setting things up to know what drove the most traffic to your site? Don’t make this digital marketing mistake! Today, we’ll cover the most underutilized tool when it comes to link tracking. Class is in session!
Google’s URL Builder. Use this as guide to start tagging links, when you're linking externally and want to track the traffic attribution. Do NOT tag internal links.
Got questions? FOLLOW Working Girl Talk
This Week’s News:
- A new *strange* feature from Wordpress (Social Media Today)
- We Work’s rebrand...again (Reuters, The New York Times)
- YouTube’s in-video shopping (Social Media Today)
- Kraft pulls controversial ad (Marketing Dive)
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