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Lights, camera, action! Working Girl Talk is an award-winning podcast now for marketers who love pop culture. Join professor, marketer, and pop culture/TV fanatic, Abby Zufelt, for brand news, campaign breakdowns, and interviews with marketers and creators. Working Girl Talk is your source to stay on top of your marketing game, get inspired and have fun while doing it. Grab your popcorn, new episodes are weekly on Tuesdays!
Episodes
Wednesday Nov 27, 2024
Wednesday Nov 27, 2024
Something HAS changed within me...we're breaking down the marketing of WICKED and Gladiator 2!
Today, we're discussing:
- WICKED vs. Gladiator II marketing strategies — what worked? And why?
- Instagram's new reset feature
- Sabrina Carpenter's Nonsense Christmas trailer
- Threads has seen 35 million new users in November (Axios)
- Black Friday ads go simple
- College Bowl season begins (RIP Pop-Tarts Mascot)
On today's WORK BREAK:
- A very WICKED Recap
- Gladiator II Recap
- The Silence of the Lambs Recap
- Yellowstone Recap
Episode Sources/Links:
- Box office numbers via FastCompany
- WICKED Collabs via Hollywood Reporter
- COLAssuem recap via Yahoo! Entertainment
- Gladiator 2's big ad buy via The New York Times
- Instagram reset feature news via Meta
- 35 million new Threads users via AXIOS
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