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Lights, camera, action! Working Girl Talk is an award-winning podcast now for marketers who love pop culture. Join professor, marketer, and pop culture/TV fanatic, Abby Zufelt, for brand news, campaign breakdowns, and interviews with marketers and creators. Working Girl Talk is your source to stay on top of your marketing game, get inspired and have fun while doing it. Grab your popcorn, new episodes release weekly!!
Episodes
Tuesday Apr 15, 2025
Tuesday Apr 15, 2025
MARKETING NEWS
- Instagram for iPad?! (The Verge)
- Locked Posts on IG (Social Media Today)
- Meet a new TikTok challenger, Neptune (TechCrunch)
CAMPAIGNS OF THE WEEK
- A1 vs. AI
- San Pellegrino x The Sopranos (AdWeek)
- Jet-Puffed’s Easter Hack (CNN, WalMart)
CELEBRITY x BRAND COLLAB ROUNDUP:
- Kardashian x Crumbl
- Dolly x Good American
- Nike x Rory McIlroy
WORK BREAK
- Denise Richards & Her Wild Things
- A24's Warfare
💌 Love this episode? Leave a review, share with a work BFF, and follow @workinggirltalk on Instagram for inspo at the intersection of marketing and pop culture.
Tuesday Mar 18, 2025
Tuesday Mar 18, 2025
Poppi is purchased (and i tried it!), longer short videos are gaining traction (I’ll explain) and I’m almost caught up on severance. Yes that’s big enough news to include in my intro. Welcome to Working Girl Talk, the podcast for marketers who love pop culture, TV and movies.
NEWS
- Pepsie Purchases Poppi - Forbes
- Meta and “Community Notes” - Media Post
- AI Comments were spotted - Daily Carnage via Jonah Manzano
- 3-minutes videos may perform better - Buffer and Social Media Today
CAMPAIGN OF THE WEEK
- Tower28’s The Blush Lives of Sensitive Girls - shoutout to Rachel Karten for bringing this to my attention in her newsletter. IT’S AMAZING and I’ll share why!
WORK BREAK:
- Novocaine
- Upcoming trailers: Accountant 2 and Ballerina
- Severance (contains Season 1 Spoilers!)
- Lady Gaga’s Mayhem album
Tuesday Mar 04, 2025
Tuesday Mar 04, 2025
In today's episode:
- Tiktok launched an Oscars hub
- Cynthia Erivo visits Raising Cane's - E!
- McDonalds celeb orders - AdWeek
- Instagram may launch a stand-alone app for Reels - The information
- YouTube: now the most frequently used service for listening to podcasts in the U.S. - YouTube
- YouTube mid-roll ads announcement . Google
- Prebiotic sodas making moves - Poppi, Ollipop and Coke - Marketing Brew, CNBC
- Duo is alive - USA Today
WORK BREAK:
- Eternal Sunshine of the Spotless Mind (Prime)
- Running Point (Netflix)
Tuesday Feb 25, 2025
Tuesday Feb 25, 2025
Welcome to Working Girl Talk, the podcast for marketers who love pop culture, TV and film.
In today's episode:
- Buzzfeed’s new social platform, minus the SNARF (ANA, TechCrunch, Sign-up Page!)
- Netflix Bites opens in Vegas --and I need to go! (Variety)
- Rachel Kirkconnell and Brawny (E!)
- Hailey Bieber x FILA (See the landing page!)
- RIP Duo the owl
WORK BREAK:
- Traitors recap/thoughts (spoilers around the 10 minute mark)
FOLLOW Working Girl Talk on Instagram
Tuesday Feb 18, 2025
Tuesday Feb 18, 2025
It's been a while since we've done a full Work Break episode and I think we all could use a break, right?! Today, we have just what you need. I'm joined by SAG-AFTRA actress and podcast host, Michelle Miller.
We dive into:
- Oscar Predictions: The Brutalist, Conclave, The Substance, Timothy Chalamet, Best Actress and Best Movie guesses!
- Alex Cooper's Sirius XM launch
- Michelle's Onyx Storm event experience & an update of where I'm at (spoiler alert!)
and more!
⭐️ Check out Michelle's podcast, Mentors on the Mic and follow Michelle.
Tuesday Feb 11, 2025
Tuesday Feb 11, 2025
From Totino's to Doritos and Post Malone to Catherine O'Hara --- we're breaking down one of the best days in marketing and advertising, the ads during Super Bowl LIX! I'm joined by my marketing bestie, Alyssa. We're breaking down our favorite ads, sharing our edits, and giving out the following awards:
- Most Memorable
- Best Celebrity Cameo
- The Odd Ball Award
- Points for Creativity
- A Nice, Classic Marketing Ad
- Missed Opportunity Award
- The Not So Great...Award
- Overall Best in Show
Follow Working Girl Talk on Instagram and don't forget to rate the show. Have a wonderful work day!
Tuesday Feb 04, 2025
Tuesday Feb 04, 2025
Thank you for voting Working Girl Talk the Best Podcast in Phoenix, Arizona!! It means the world. Here's what we're talking about today:
The GRAMMY Awards
- Partners
- Memes
- Best Dressed
Super Bowl...Spoilers?
- Dunkin, Stand Up to Jewish Hate and Pringles bring in big names.
Campaign of the Week:
- Barbie's Super Bowl collab
- Bratz shouts out David Lynch
WORK BREAK:
- Fantastic Four Trailer - here's why I like it
- Mission: get Adam Sandler to be our guest of honor!
Tuesday Jan 28, 2025
Tuesday Jan 28, 2025
Marketing News:
- 🗞️ Instagram Algorithm Updates & New Features (@mosseri, Lia Haberman)
- 🗞️ TikTok's 75-day Extension; Who's Buying? (USA Today, NPR, CNBC)
- 🗞️ Super Bowl Ad Teasers Have Arrived — Charli XCX, Martha Stewart & More! (Forbes)
Campaign of the Week:
- ⭐️ Why I love NYXTAPE (NYX Cosmetics)
WORK BREAK
- 🎬 Oscar noms are here!
- 🎬 Conclave Review — watch on Peacock
- 🎬 Nosferatu Review — rent at home on Amazon Prime
- 📚 Onyx Storm is taking over my life
Make sure to follow @WorkingGirlTalk on Instagram. Have a wonderful work day!
Wednesday Jan 08, 2025
Wednesday Jan 08, 2025
Welcome to the first episode of 2025! It's a short and sweet "work memo" today and we're talking about the need for more FUN in work and life. It's no secret that burn out is rampant and the world can be a scary place.😬 This is a quick reminder to inject more fun into your daily routine - and when you do, it can lead to creative results.
MARKETING NEWS
- Kristin Juszczyk and Emma Grede launch OffSeason (GMA)
- Disney acquires 70% of Fubo (EMarketer)
- Instagram will surpass Facebook to become the largest social ad business (EMarketer)
- Golden Globes viewers increase (Marketing Brew)
- Crumbl x Dove launches! (StyleCaster)
WORK BREAK:
- I started watching Severance - whoa!
- A Complete Unknown recap
Tuesday Dec 31, 2024
Tuesday Dec 31, 2024
From the Summer Olympics to Skims collabs to Crumbl x Kylie, today we're breaking down our favorite campaigns of the year! Boutique agency owner and social media manager Jordan Crump, of The Space Social, joins me as we look back on a year of viral moments and collabs. Let's dive in!
In this episode:
- ⭐️ Top Collaborations
- ⭐️ Funny Campaigns
- ⭐️ Marketing FLOPS (sorry!)
- ⭐️ Overall favorite campaign/viral moment
- ⭐️ 2025 Predictions - influencers and more!
- ⭐️ Top piece of advice for social managers heading into the new year
WORK BREAK:
Jordan and I dive into this season of Real Housewives of Salt Lake City and the season finale of Yellowstone. Enjoy!
FOLLOW @thespacesocial on instagram
FOLLOW @workinggirltalk and @abbyzufelt