Working Girl Talk

How To Make Marketing Memorable & TikTok's New Creator Stats

"Bahh da bah bah bah"

"Very demure, very mindful"

"Puppy monkey baby."

...Now if these words evoked a memory of a brand or piece of content, you're not alone. What makes marketing truly memorable? Let's discuss the principles of memorable content.

Also in today's episode:

• Venmo X Taco Bell (QSR Mag)
• TikTok's New Creator Content Report
• Gremlins 3 & Jack In The Box x Gremlins Ad
• Facebook's Holiday ad (Fast Company)
• TikTok's emotional ads (example)
• Ad Recall Should Be a Thing of the Past (Advertising Week)
• "Made To Stick" by Dan and Chip Heath - Read A Kidney Heist HERE

💌 Love this episode?
Leave a review, share with a work BFF, and follow @workinggirltalk on Instagram for inspo at the intersection of marketing and pop culture.

How to Hook an Audience + Macy's Thanksgiving Day Parade

 Mock apology posts were everywhere online. Now, why does something like this make an impact? The Marketing Hook. 

Today, we're discussing some marketing hook strategies to create content that people actually want to stick around and consume. 

Other topics:

Thanksgiving Day Parade, Wicked: For Good collabs and 2026 movie trailers!

Why I Ditched CapCut For Instagram Edits

On January 19, 2025, the long-awaited TikTok ban went into effect. A favorite social platform was gone (so we thought), along with the popular social media editing app, CapCut, which is owned by TikTok. Our feeds were filled with goodbye videos and error message screenshots but something else happened that day: Instagram announced their own social media editing app, Edits. 

Now that Edits has launched and been around for a few weeks, here's my official review including, favorite features and opportunities.

 

💌 Love this episode? Leave a review, follow the show, share with a marketing/social media BFF, and check out @workinggirltalk on Instagram for inspo at the intersection of marketing and pop culture.

A1 vs. AI, Locked Posts on Instagram & A New TikTok Challenger

MARKETING NEWS

• Instagram for iPad?! (The Verge)
• Locked Posts on IG (Social Media Today)
• Meet a new TikTok challenger, Neptune (TechCrunch)

CAMPAIGNS OF THE WEEK

• A1 vs. AI
• San Pellegrino x The Sopranos (AdWeek)
• Jet-Puffed’s Easter Hack (CNN, WalMart)

 

CELEBRITY x BRAND COLLAB ROUNDUP:

• Kardashian x Crumbl
• Dolly x Good American
• Nike x Rory McIlroy

 

WORK BREAK

• Denise Richards & Her Wild Things
• A24's Warfare

💌 Love this episode? Leave a review, share with a work BFF, and follow @workinggirltalk on Instagram for inspo at the intersection of marketing and pop culture.

A Poppsi Is Born and Matte vs. Matt

Poppi is purchased (and i tried it!), longer short videos are gaining traction (I’ll explain) and I’m almost caught up on severance. Yes that’s big enough news to include in my intro. Welcome to Working Girl Talk, the podcast for marketers who love pop culture, TV and movies.

 

NEWS

• Pepsie Purchases Poppi - Forbes
• Meta and “Community Notes” - Media Post
• AI Comments were spotted - Daily Carnage via Jonah Manzano
• 3-minutes videos may perform better - Buffer and Social Media Today

 

CAMPAIGN OF THE WEEK

• Tower28’s The Blush Lives of Sensitive Girls - shoutout to Rachel Karten for bringing this to my attention in her newsletter. IT’S AMAZING and I’ll share why!

 

WORK BREAK:

• Novocaine
• Upcoming trailers: Accountant 2 and Ballerina 
• Severance (contains Season 1 Spoilers!)
• Lady Gaga’s Mayhem album

A Separate Reels App?! & The Return of Duo

In today's episode:

• Tiktok launched an Oscars hub
• Cynthia Erivo visits Raising Cane's - E!
• McDonalds celeb orders - AdWeek
• Instagram may launch a stand-alone app for Reels - The information
• YouTube: now the most frequently used service for listening to podcasts in the U.S. - YouTube
• YouTube mid-roll ads announcement . Google
• Prebiotic sodas making moves - Poppi, Ollipop and Coke - Marketing Brew, CNBC
• Duo is alive - USA Today

WORK BREAK:

• Eternal Sunshine of the Spotless Mind (Prime)
• Running Point (Netflix)
  

Netflix Bites, Hailey Bieber x FILA & Buzzfeed's SNARF Strategy

Welcome to Working Girl Talk, the podcast for marketers who love pop culture, TV and film.

In today's episode:

• Buzzfeed’s new social platform, minus the SNARF (ANA, TechCrunch, Sign-up Page!)
  
• Netflix Bites opens in Vegas --and I need to go! (Variety)
• Rachel Kirkconnell and Brawny (E!)
  
• Hailey Bieber x FILA (See the landing page!)
• RIP Duo the owl

WORK BREAK:

• Traitors recap/thoughts (spoilers around the 10 minute mark)

FOLLOW Working Girl Talk on Instagram

Oscar Predictions with Michelle Miller, actress & podcaster

It's been a while since we've done a full Work Break episode and I think we all could use a break, right?! Today, we have just what you need. I'm joined by SAG-AFTRA actress and podcast host, Michelle Miller.

We dive into:

• Oscar Predictions: The Brutalist, Conclave, The Substance, Timothy Chalamet, Best Actress and Best Movie guesses!
• Alex Cooper's Sirius XM launch
• Michelle's Onyx Storm event experience & an update of where I'm at (spoiler alert!)

and more!

⭐️ Check out Michelle's podcast, Mentors on the Mic and follow Michelle.

🍿 Follow Working Girl Talk on Instagram and TikTok.

Super Bowl Ad Awards: Chazmo, Poppi, Favorite Celebrity Cameos & More!

From Totino's to Doritos and Post Malone to Catherine O'Hara --- we're breaking down one of the best days in marketing and advertising, the ads during Super Bowl LIX! I'm joined by my marketing bestie, Alyssa. We're breaking down our favorite ads, sharing our edits, and giving out the following awards:

• Most Memorable
• Best Celebrity Cameo
• The Odd Ball Award
• Points for Creativity
• A Nice, Classic Marketing Ad
• Missed Opportunity Award
• The Not So Great...Award
• Overall Best in Show

Follow Working Girl Talk on Instagram and don't forget to rate the show. Have a wonderful work day!

GRAMMYs, Super Bowl Barbies & voted Best Podcast!

Thank you for voting Working Girl Talk the Best Podcast in Phoenix, Arizona!! It means the world. Here's what we're talking about today:

The GRAMMY Awards

• Partners
• Memes
• Best Dressed

Super Bowl...Spoilers?

• Dunkin, Stand Up to Jewish Hate and Pringles bring in big names.

 

Campaign of the Week:

• Barbie's Super Bowl collab
• Bratz shouts out David Lynch

 

WORK BREAK:

• Fantastic Four Trailer - here's why I like it
• Mission: get Adam Sandler to be our guest of honor!